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Google Cloud products in 4 words or less

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Re: Google Cloud products in 4 words or less

#11
post #7
post #6

Earlier quoted context omitted.

To be perfectly honest I also don't know 90% of AWS's services either.

On the other hand AWS and GCP services almost have a 1-to-1 mapping; so one only need to know one platform to be able to start working with the other.

After 2-3 years of working with one then the other, yes and no. They can be quite similar on some accounts, but not quite the same. GCP also has that very Google thing of having very slightly different yet still kind of competing products at the same time.

Re: Google Cloud products in 4 words or less

#15
post #4

Google Cloud really needs better marketing. I didn't have the most basic awareness of most of these services.

They need to throw shade at AWS.

"Google cancels everything" is a meme, but AWS releasing broken pre-alpha products, letting old ones rot on the vine, and having crazy monetization schemes that are utterly inconsistent with marketing is not a meme, even though they do these things all the time. If GCP wants to win, they need to fix that, because "will I be blamed for the next shitshow" is the key question on every architect / purchasing manager's mind, and right now AWS is winning that battle to a degree that they do not remotely deserve because google is just MIA.

Hell, Google could coordinate with Walmart to hit AWS and Amazon at the same time because there is clearly, shall we say, a degree of cultural continuity between the Amazon and AWS business units.

Re: Google Cloud products in 4 words or less

#16
post #4

Google Cloud really needs better marketing. I didn't have the most basic awareness of most of these services.

What kind of marketing? Google cloud is a highly complex B2B product. Do you know what salesforce or oracle sells? As both a developer and consumer, I have no idea.

Re: Google Cloud products in 4 words or less

#17
The major cloud providers REALLY need to focus on fixing years old bugs in their widely used offerings instead of launching new ones. I guess the incentives are out of whack tho, since a working and widely used but slightly broken offering will be used by their existing customers. But if a competitor beats them to the next major thing, they will lose customers as they migrate over to use it. So they're in a kind of arms race against each other to roll out new seemingly obscure offerings in case one of them becomes the next thing and sees widespread adoption.

Re: Google Cloud products in 4 words or less

#18
Mobile got left off the PDF but it's also a part of cloud:

Mobile (Firebase)

* Cloud Firestore: Document store and sync

* Cloud Functions for Firebase: Event-driven serverless applications

* Cloud Storage for Firebase: Object storage and serving Crashlytics: Crash reporting and analytics

* Firebase A/B Testing: Create A/B test experiments

* Firebase App Distribution: Trusted tester early access

* Firebase Authentication: Drop-in authentication

* Firebase Cloud Messaging: Send device notifications

* Firebase Dynamic Links: Link to app content

* Firebase Extensions: Pre-packaged development solutions

* Firebase Hosting: Web hosting with CDN/SSL

* Firebase In-App Messaging: Send in-app contextual messages

* Firebase Performance Monitoring: App/web performance monitoring

* Firebase Predictions: Predict user targeting

* Firebase Realtime Database: Real-time data synchronization

* Firebase Remote Config: Remotely configure installed apps

* Firebase Test Lab: Mobile testing device farm

* Google Analytics for Firebase: Mobile app analytics

* ML Kit for Firebase: ML APIs for mobile

Re: Google Cloud products in 4 words or less

#20
If you need to publish this you have a product management problem. Arguably, some of these things are features not products, and should not be branded.

The level of complexity is overwhelming, especially for the decreasing marginal returns to effort for most companies for most of these services, I suggest that G and AWS need to take a new approach here.

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