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More importantly, since when does Apple have governing authority over the use of Myriad type font? > You may NOT use the Myriad Set font on or in connection with web sites, products, packaging, manuals, or promotional/advertising materials. What did they patent the use of a font in a specific way or something?
I can't find the original document that Techdirt is claiming to quote.
I would not be surprised if this is from an agreement between Apple and a retail partner, e.g. Best Buy. It wouldn't surprise me if Apple wanted to discourage Best Buy from offering up a free iPad with purchase of your new Shiny Gadget of the Week. In that context, this seems entirely reasonable. It's Apple's product, and they can tell third-party retailers of it how to sell it.
More importantly, since when does Apple have governing authority over the use of Myriad type font? > You may NOT use the Myriad Set font on or in connection with web sites, products, packaging, manuals, or promotional/advertising materials. What did they patent the use of a font in a specific way or something?
"Myriad _Set_" is a proprietary Apple font.
Canada
* You can't give out free iPad.
* Creative review is required - "Apple Canada requests that you forward an electronic layout of your final artwork for review and comment before you proceed with your promotional campaign."
* No mentioned of approved imagery.
* Required disclaimer - "Apple is not a sponsor of, nor a participant in this promotion."
Australia
* You can't give out free iPad and iPhone.
* No mention of creative review.
* Approved imagery provided.
* Required disclaimer - "Apple is not a participant in or sponsor of this promotion."
I wonder why these only exist for these countries and why they are different.