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Introducing schema.org: Search engines come together for a richer web

googleblog.blogspot.com

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Re: Introducing schema.org: Search engines come together for a richer web

#11

Post by juiceandjuice »

rauljara wrote: post #3

All I could think while reading through the getting started was: that is an awful lot of added text. After a little more thought: that is an awful lot of added work. And while it won't be hard to have tools that make the process easier, the sort of work that goes into adding that data can never be completely automated (otherwise, we would have no need for it). Given that all the search engines will be using it, all m…

I was just thinking about how I could actually see this being really awesome with something like Django.

Re: Introducing schema.org: Search engines come together for a richer web

#12

Post by juiceandjuice »

ciex wrote: post #9

The question remains: Who needs this? I am still not really convinced that it is possible to integrate handcoded schemas for a wide range of use cases into search results in a meaningful way. The solution Google proposes here will also restrain the content of websites in a lot of ways if it becomes widely adopted. Look at the recipes-example, it defines markup for including nutrition information for recipes: "Can con…

I do, because I can get better search results:

Chicken recipe where calories<=350 and carbs<=20g

Re: Introducing schema.org: Search engines come together for a richer web

#13

Post by MatthewPhillips »

juiceandjuice wrote: post #12
ciex wrote: post #9

The question remains: Who needs this? I am still not really convinced that it is possible to integrate handcoded schemas for a wide range of use cases into search results in a meaningful way. The solution Google proposes here will also restrain the content of websites in a lot of ways if it becomes widely adopted. Look at the recipes-example, it defines markup for including nutrition information for recipes: "Can con…

I do, because I can get better search results: Chicken recipe where calories<=350 and carbs<=20g

Enjoy your allrecipes.com dishes.

Re: Introducing schema.org: Search engines come together for a richer web

#15

Post by PetrolMan »

eagleal wrote: post #7
PetrolMan wrote: post #4

Earlier quoted context omitted.

I'm torn as well. It's a lot of new information to remember and creates a lot of extra work but if the content is more accessible as a result then it might be worth it. I'm also a little wary of the fact that it just seems tacked on to the HTML but I can't think of any other way to handle it. I'm guessing this is like salt... a little dash'll do it.

I would say it's just more easy for them to parse/extract data, it shouldn't change much to the user (excerpt special cases in browsers).

I phrased that poorly. I meant accessible to the crawlers.

Re: Introducing schema.org: Search engines come together for a richer web

#16

Post by juiceandjuice »

MatthewPhillips wrote: post #13
juiceandjuice wrote: post #12

Earlier quoted context omitted.

I do, because I can get better search results: Chicken recipe where calories<=350 and carbs<=20g

Enjoy your allrecipes.com dishes.

I usually do.

ranking>=4 and reviews>=50

Re: Introducing schema.org: Search engines come together for a richer web

#17

Post by ryanisinallofus »

This is going to sound curmudgeonry but it is seems like one more way search engines want to use your data without giving you the page view. It makes allot of technical sense and I can imagine some really great ways to use this data but in the end I guess I would just need to ask "what's in it for us- the content providers?"

Re: Introducing schema.org: Search engines come together for a richer web

#19

Post by drpancake »

juiceandjuice wrote: post #11
rauljara wrote: post #3

All I could think while reading through the getting started was: that is an awful lot of added text. After a little more thought: that is an awful lot of added work. And while it won't be hard to have tools that make the process easier, the sort of work that goes into adding that data can never be completely automated (otherwise, we would have no need for it). Given that all the search engines will be using it, all m…

I was just thinking about how I could actually see this being really awesome with something like Django.

Interesting idea; I'm a little rusty on my Django knowledge but I guess you would define a custom Model class for each data type, which in turn knows how to render itself with the correct markup.

Re: Introducing schema.org: Search engines come together for a richer web

#20

Post by andrenotgiant »

MatthewPhillips wrote: post #10

So Google both ranks on page speed and encourages you to double your bits by adding a lot of cruft to your html. Wonderful.

at this point, page speed is affected by things like http requests and javascript, something as insignificant as a couple kilobytes of compressable text would have an impact measured in the microseconds
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