I'm personally not a fan of the author's writing style. You can fetishize minimalism and clarity to the point that it undermines your goal. But the content here is good. In TODO list form, I suggest anyone writing something think through: 1. Who are you writing to? 2. Why are you writing to them? 3. What do you want them to know? 4. What do they already know? 5. What style of writing is most effective for this audien…
Agreed. The paragraphs are too short and are not as freestanding as they should be. For instance the following should have been folded into the preceding paragraph, which provided the vital context:
> But that’s often the cause of the failure.
I also find it jarring to read a sentence beginning with and or but, although not everyone agrees with me that it's poor style.