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Loon’s final flight

blog.x.company

11–20 of 264 posts

Re: Loon’s final flight

#11
Google is cursed by its own success. Any product they release will always be on shaky ground when compared to their advertising and search money-printing monopolies.

At this point, they should give up and settle into their role as the 21st century IBM.

Re: Loon’s final flight

#12

>...the road to commercial viability has proven much longer and riskier than hoped. So we’ve made the difficult decision to close down Loon. I don't really understand - wasn't the whole premise of Google X and their "Other Bets" that "Google has deep pockets. Let's use this to explore radically big ideas, that are ahead of their time, and let the world catch up to them?" Bringing "abundant, affordable Internet access…

Well... Starlink showed its a 6 year plan.

Re: Loon’s final flight

#13

>...the road to commercial viability has proven much longer and riskier than hoped. So we’ve made the difficult decision to close down Loon. I don't really understand - wasn't the whole premise of Google X and their "Other Bets" that "Google has deep pockets. Let's use this to explore radically big ideas, that are ahead of their time, and let the world catch up to them?" Bringing "abundant, affordable Internet access…

People with that type of vision get suffocated out by the bureaucracy of big companies. That Google doesn’t exist anymore.

Re: Loon’s final flight

#14
I am currently reading "The Idea Factory" [1], the story of Bell Labs and its innovation streak for many decades. There were so many amazing things Bell Labs worked on - all directly related to solving business problems. At one point, they were given a task of developing the most perfect lubrication oil dispenser with a requirement that it dispenses exactly 15 drops of oil per squeeze of the trigger. They worked on Tractors that dug channels for laying telephone lines to materials that lead to the invention of the transistor to solve the problem of unreliability of vacuum tube based switch boards. Some worked on improving manufacturing and invented what we call Quality Control. Everything was deep and wide, but still tied to the Bell's business.

When I look at Google X and bunch of modern corporate labs (Lab 126, Facebook probably has something, Intel Labs (drones!), Microsoft Labs), I see a whole lotta hoo haa about tech innovation, but nothing with a long term vision of integration, capitalization and sustenance. No sense of practicality and pragmatism. May be Loon is a way to make Google an internet company (ISP), I could be wrong but as an outsider, it feels like a PR stunt than anything else.

Highly recommend this book.

[1] https://www.amazon.com/Idea-Factory-Great-American-Innovatio...

Re: Loon’s final flight

#15

Hey, 9 years is a pretty good run for any product, especially a ambitious one with no clear revenue model. And the shuttering is paired with a $10M donation to continue the support of the mission. I know Google gets hate for shutting things down, but they have hundreds of products – I can't think of any other tech company with such a wide range of products. They make bets, and with bets comes a certain amount of fail…

Does google have anything successful outside of: search, adsense, chrome, chromebooks, and android? Those are all large accomplishments to be sure, but it seems like they should have more products out there that people actually buy.

Re: Loon’s final flight

#16

Hey, 9 years is a pretty good run for any product, especially a ambitious one with no clear revenue model. And the shuttering is paired with a $10M donation to continue the support of the mission. I know Google gets hate for shutting things down, but they have hundreds of products – I can't think of any other tech company with such a wide range of products. They make bets, and with bets comes a certain amount of fail…

Honestly this shouldn't even get put in the same pile. The whole point of X is to try moonshot ideas that are truly out there. By definition they are ideas that have a low chance of making it.

Re: Loon’s final flight

#17

>...the road to commercial viability has proven much longer and riskier than hoped. So we’ve made the difficult decision to close down Loon. I don't really understand - wasn't the whole premise of Google X and their "Other Bets" that "Google has deep pockets. Let's use this to explore radically big ideas, that are ahead of their time, and let the world catch up to them?" Bringing "abundant, affordable Internet access…

Well, look what happened in India: Jio sank $N billion dollars on building out 4G everywhere, and a billion or so people got much better internet access. The answer is clear: we can get there by laying more of the kind of infrastructure we already have in the developed world, and it's just a matter of getting the will to put it in place.

Re: Loon’s final flight

#19
post #5

Given that Starlink will probably solve the same set of problems within a few years (that being access to internet worldwide in areas with minimal infrastructure) this isn't too much of a surprise to me.

You connect to Loon balloons with your regular cellphone whereas StarLink requires a "pizza-box-sized" antenna. They solve slightly different problems.

Re: Loon’s final flight

#20

>...the road to commercial viability has proven much longer and riskier than hoped. So we’ve made the difficult decision to close down Loon. I don't really understand - wasn't the whole premise of Google X and their "Other Bets" that "Google has deep pockets. Let's use this to explore radically big ideas, that are ahead of their time, and let the world catch up to them?" Bringing "abundant, affordable Internet access…

Worth remembering that Starlink is coming online relatively soon, and that Google put nearly $1B into SpaceX 5 years ago.

It looks to me like Google made a couple of bets over the last 10 years on different paths to getting worldwide internet access.

One path is looking more promising than the other, so they're culling now.

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