"ROI of community" bloody hell. Startups really killed the word "community".
A new SaaS metric for demonstrating the ROI of community
11–15 of 15 posts
Re: A new SaaS metric for demonstrating the ROI of community
#12This is cool! We used the word "love" a lot at DigitalOcean as one of the key/core values for how we thought about customers and community. Curious - how do you think of blogs and content marketing w.r.t this? Is that a "big marketing effort" or does it fit into community?
The word "love" makes perfect sense in a family or relationship context, but I think a much more neutral word would be better because of the professional context.
"Affinity" or perhaps "trust" would be better, since both words are known to exist in degrees, which is what you are trying to signal by using the concept of planetary orbits.
Re: A new SaaS metric for demonstrating the ROI of community
#13It's just a different name for virality/word of mouth/organic growth etc.
Re: A new SaaS metric for demonstrating the ROI of community
#14"ROI of community" bloody hell. Startups really killed the word "community".
It’s less cold if you think of it as the return on the investment into community: justifying thoughtful moderation, creating guides, maintaining forums, etc. Those are good activities that a small business still needs to justify on some level.
Re: A new SaaS metric for demonstrating the ROI of community
#15This is cool! We used the word "love" a lot at DigitalOcean as one of the key/core values for how we thought about customers and community. Curious - how do you think of blogs and content marketing w.r.t this? Is that a "big marketing effort" or does it fit into community?
I'm not the creator of NRG, but I feel like there's a bit of a "you know it when you see it"[1] thing going on when it comes to classifying a company's various marketing channels into "NRG" vs "not-NRG".
One way to think about it: "If you stopped investing in [CHANNEL X] would all the benefits from it disappear tomorrow?"
In that sense I would definitely classify blogs and content as organic.
Another way to look at it, building on this intent from the original article: [2]
> The rationale behind the Natural Rate of Growth is our conviction that PLG businesses have an organic, self-service growth engine at their core because they’re built to attract the end user. These companies solve for end user pain, make it easy to get started, deliver value before the paywall and hire sales last.
With that in mind, it absolutely makes sense to include writing, how-tos and docs in NRG.
[1] https://en.wikipedia.org/wiki/I_know_it_when_I_see_it [2] https://openviewpartners.com/blog/new-saas-metric/