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Apple’s Anti-Tracking Plans for iPhone

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Re: Apple’s Anti-Tracking Plans for iPhone

#11

Post by robin_reala »

zpeti wrote: post #5

I genuine question I don’t know the answer to, what’s better, seeing completely random ads that are questionably relevant, and wasting my attention and time (and meaning specialized small businesses can’t compete, ads are for things like detergent that everyone needs), or seeing ads that I might actually be interested at some point (some cool gadget that actually could be relevant to my life, sold by a specialist sma…

You missed out the third option, which is ads relevent to the content they’re embedded in. This metaphor worked from 300 years ago through to 15 years ago with no problems.

Re: Apple’s Anti-Tracking Plans for iPhone

#12

Post by zpeti »

I wonder if close to the deadline somehow Apple and Facebook agree on some sort of revenue sharing like with google search on safari. In return for using idfa.

Apples been so focused on revenue recently this could easily be just a shakedown of fb.

Re: Apple’s Anti-Tracking Plans for iPhone

#13

Post by DanWritesCode »

zpeti wrote: post #5

I genuine question I don’t know the answer to, what’s better, seeing completely random ads that are questionably relevant, and wasting my attention and time (and meaning specialized small businesses can’t compete, ads are for things like detergent that everyone needs), or seeing ads that I might actually be interested at some point (some cool gadget that actually could be relevant to my life, sold by a specialist sma…

> But Apple is picking for me, that’s for sure.

No, they're giving you the option.

> Now, with the option to opt-out of tracking at the point-of-use, consumers won’t have to sift through their phone’s settings to protect their privacy.

Re: Apple’s Anti-Tracking Plans for iPhone

#14

Post by rpastuszak »

zpeti wrote: post #5

I genuine question I don’t know the answer to, what’s better, seeing completely random ads that are questionably relevant, and wasting my attention and time (and meaning specialized small businesses can’t compete, ads are for things like detergent that everyone needs), or seeing ads that I might actually be interested at some point (some cool gadget that actually could be relevant to my life, sold by a specialist sma…

> But Apple is picking for me, that’s for sure.

Literally _the opposite_ is happening:

> Now, with the option to opt-out of tracking at the point-of-use, consumers won’t have to sift through their phone’s settings to protect their privacy.

On most devices these settings are buried so deep that almost no one knows that they exist. Android used to go as far as only allow you to _reset_ your token, instead of removing it completely, IIRC.

Re: Apple’s Anti-Tracking Plans for iPhone

#15

Post by [deleted] »

zpeti wrote: post #5

I genuine question I don’t know the answer to, what’s better, seeing completely random ads that are questionably relevant, and wasting my attention and time (and meaning specialized small businesses can’t compete, ads are for things like detergent that everyone needs), or seeing ads that I might actually be interested at some point (some cool gadget that actually could be relevant to my life, sold by a specialist sma…

[deleted]

Re: Apple’s Anti-Tracking Plans for iPhone

#16

Post by Twisell »

zpeti wrote: post #5

I genuine question I don’t know the answer to, what’s better, seeing completely random ads that are questionably relevant, and wasting my attention and time (and meaning specialized small businesses can’t compete, ads are for things like detergent that everyone needs), or seeing ads that I might actually be interested at some point (some cool gadget that actually could be relevant to my life, sold by a specialist sma…

If what you describe could be achieved in a privacy respecting fashion and on device (using opt-in instead of opt-out) why not (for instance let the server send 50 add propositions with a one time token and ip obfuscation and let the on device IA choose).

What actually happen is that I got vaccum cleaner adds all over youtube & friend for weeks AFTER I ordered one online from a (so far) trusted brick and mortar shop.

This is both creepily invasive and very inefficient targeted add.

Re: Apple’s Anti-Tracking Plans for iPhone

#17

Post by fouc »

>Unfortunately, as you might imagine, a lot of advertisers, notably Facebook, were not happy with Apple. Facebook, which uses IDFA to track users’ activity across different apps and match them to advertising profiles, says that its advertising partners will be hit hard by this change.

What about Google? Is Google also unhappy?

Re: Apple’s Anti-Tracking Plans for iPhone

#18

Post by bsd44 »

zpeti wrote: post #5

I genuine question I don’t know the answer to, what’s better, seeing completely random ads that are questionably relevant, and wasting my attention and time (and meaning specialized small businesses can’t compete, ads are for things like detergent that everyone needs), or seeing ads that I might actually be interested at some point (some cool gadget that actually could be relevant to my life, sold by a specialist sma…

Relevant ads are obviously better than irrelevant ads. But that's not the point here.

What this is about is that the advertisers collect your habits and build a profile based on your behaviour which can be sold to further third parties, among which can be banks, government institutions... which can consequently affect your life.

Re: Apple’s Anti-Tracking Plans for iPhone

#19

Post by niea_11 »

BlueTemplar wrote: post #4

As a reminder, most popular Android apps send data to Facebook : https://9to5google.com/2018/12/31/android-apps-facebook/

You can see a list of apps that share you activity with facebook here (even if you didn't install any facebook app on your phone or didn't use facebook login feature) :

https://www.facebook.com/off_facebook_activity/activity_list

(click "Manage Your Off-Facebook Activity" on the right if you're on desktop)

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