11–14 of 14 posts
Having worked in ad services for many years (to the point where I really can't stand the words 'brand', 'branding' and 'brand equity') I just think "reputation" instead. Because that's what it is.
"relevant differentiated promise"
"your brand is the promise you keep" Kristin Zhivago
A single color scheme is the second-most immature form of branding, just behind combining initials into a logo.
For the marketing power of unified forms and colour schemes, see Apple. Colour schemes all by themselves probably aren't enough, but they are a fundamental part of 'form'.
A single color scheme is the second-most immature form of branding, just behind combining initials into a logo.
I'm not so sure. At my last company, we sold to four reasonably separate industries with a small amount of overlap. The four lines of products had nothing in common to look at - different shapes and styles, different colours. The marketing department liked the different colours because it made sorting the propaganda cough sorry, I mean 'info packs' easier. But the effect was that there was no commonality in the field…