I've been looking into GDPR and when a cookie consent is needed. In fact, there's no thing called "cookie consent". If you track a user, you have to get his consent before doing it, whether you use cookie consent or now. Ever since I joined HN, there's a lot of marketing going on here from privacy-first Google analytics alternative guys. I found this review showing Plausible and similar products using browser fingerp…
Consent is required by GDPR but not for the technical circumstance that you store a cookie but that you use it for profiling. Some lawyers argue that basic web performance is legitimate interest especially in e-commerce, others don’t risk it and ask for consent (which is strictly opt in).