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Google killed a small smart glass maker after acquiring it

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Re: Google killed a small smart glass maker after acquiring it

#11
post #2

In the article it says this move by Google is worse than Amazon investing in businesses and stealing info. How is this worse? Google bought the whole company, didn't make partial investment. They can do whatever they want with the company.

It’s a terrible article, but I wasn’t aware that they were bought. This is very expensive R&D, and being bought out by the FAANG is one of the very few positive outcomes for a hardware startup. Hopefully they did it for the money.

Re: Google killed a small smart glass maker after acquiring it

#12
post #2

In the article it says this move by Google is worse than Amazon investing in businesses and stealing info. How is this worse? Google bought the whole company, didn't make partial investment. They can do whatever they want with the company.

"Worse" doesn't just mean "worse for the companies involved", it can also mean "worse for society". The net result of Google continually buying startups and shutting down the projects is that fewer products receive long-term support, receive any iterative improvements, or can be relied upon to exist later.

That seems to be the problem with increasingly bigger and dominant companies. They kill or buy new competitors before they can get traction. In the end society as a whole loses big time because a lot of innovation gets lost. I really hope there will be a trend where companies beyond a certain size get viewed as a negative and discouraged.

Re: Google killed a small smart glass maker after acquiring it

#13
What? This article makes absolutely no sense.

How is buying a company that clearly was not doing well financially (acquisition price at $150m, ~$200m raised with the last $40m being a debt financing, so it is a bail out), in what is clearly messaged as an acqui-hire for talent, in any way comparable to Amazon using its investment arm to acquire confidential information and replicate company products?

Respectfully, the author doesn't seem to understand what's actually going on here, this seems like a standard acqui-hire for future work on a smart glass product within Google. I highly doubt North didn't know they were going to be discontinuing the Focus before the acquisition closed.

What would have actually been unethical is waiting for North to run out of money and then try to hire their people at lower salaries or something.

Re: Google killed a small smart glass maker after acquiring it

#14

What? This article makes absolutely no sense. How is buying a company that clearly was not doing well financially (acquisition price at $150m, ~$200m raised with the last $40m being a debt financing, so it is a bail out), in what is clearly messaged as an acqui-hire for talent, in any way comparable to Amazon using its investment arm to acquire confidential information and replicate company products? Respectfully, th…

> What would have actually been unethical is waiting for North to run out of money and then try to hire their people at lower salaries

Why? It would have been riskier. With aqui-hire they get everyone and someone else could scoop them. But at the end of the day the North team failed to make a product that sold.

Re: Google killed a small smart glass maker after acquiring it

#15
post #2

In the article it says this move by Google is worse than Amazon investing in businesses and stealing info. How is this worse? Google bought the whole company, didn't make partial investment. They can do whatever they want with the company.

"Worse" doesn't just mean "worse for the companies involved", it can also mean "worse for society". The net result of Google continually buying startups and shutting down the projects is that fewer products receive long-term support, receive any iterative improvements, or can be relied upon to exist later.

[deleted]

Re: Google killed a small smart glass maker after acquiring it

#16

What? This article makes absolutely no sense. How is buying a company that clearly was not doing well financially (acquisition price at $150m, ~$200m raised with the last $40m being a debt financing, so it is a bail out), in what is clearly messaged as an acqui-hire for talent, in any way comparable to Amazon using its investment arm to acquire confidential information and replicate company products? Respectfully, th…

> What would have actually been unethical is waiting for North to run out of money and then try to hire their people at lower salaries Why? It would have been riskier. With aqui-hire they get everyone and someone else could scoop them. But at the end of the day the North team failed to make a product that sold.

I didn't say it would be a good business decision =P

Re: Google killed a small smart glass maker after acquiring it

#17
These stories about competition being thwarted often seem to ignore the elephant in the room — the companies being acquired weren’t doing well. I’m sure the North team feels like they took the best option they had realistically available to them. We can speculate about what might have been, but unless most scenarios involve them going out of business and everyone looking for new jobs, it’s not very accurate. You could say most startups take the chance despite low chance of success, but North has done that and ended up on the wrong side of that distribution once already, and any further attempt would be saddled with the existing debt and cap table. This is a clean slate for them.
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