11–16 of 16 posts
There are a couple of reasons: - It's uncomfortable. You are typically so excited about an idea that the thought of learning it doesn't have mass appeal is uncomfortable. People avoid uncomfortable realities. In other words: "I KNOW this is a great idea, I just KNOW it. If I don't build this NOW, someone else will beat me to it. I don't have time to waste talking to customers. If Henry Ford would've asked people what…
I would argue that "no market need" is not one of the biggest reasons why startups/companies fail. Most startups fail because they fail to execute specifically within their market and/or find their product/market fit. So in other words, market is definitely there but there is failure in execution and inability to capture a decent market share. They try to sell to everyone which basically becomes you sell to no one (u…
If you put up a landing page and people immediately start buying, great. What happens if you get no conversions? Is it the product, market, your marketing? How much effort/money do you put in before you say it's a negative result?
marketing is an adverse learning environment, and beginners typically misattribute the cause of failure. It's difficult to learn incrementally via trial and error, unlike coding.
the best way to mitigate "no market need" is to solve an existing pain (that the market is already buying) rather than inventing new ones.
There are a couple of reasons: - It's uncomfortable. You are typically so excited about an idea that the thought of learning it doesn't have mass appeal is uncomfortable. People avoid uncomfortable realities. In other words: "I KNOW this is a great idea, I just KNOW it. If I don't build this NOW, someone else will beat me to it. I don't have time to waste talking to customers. If Henry Ford would've asked people what…
I'll add that, for the tech minded, building is easy in comparison to validating. Just fire up the IDE, write code, and debug. Validating involves putting your idea (and by association, yourself) out there for the world to potentially ridicule... and then trying to convince people to open up their wallets to your idea. Not so easy.