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How to validate your startup idea quickly

amanjain.substack.com

11–20 of 80 posts

Re: How to validate your startup idea quickly

#11
This is a neat idea, and there may be some enlightening bits of feedback, but it won't tell you what matters, and that is if people, in a specific audience will like the product.

Sign ups and likes are very noisy singals.

There's just nothing that can take the place of market validation, so the 'new standard' model of 'release early' is probably the best way.

Sometimes it takes a while to find the right user base and to get fit.

Re: How to validate your startup idea quickly

#13

I started reading the post but the moment I saw big numbers in hypothesis I felt like the author has no clue how hard reality is. Facebook is a great cocoon to try random numbers. Outside that founders take months to even find the right set of people who fit your need space. Just talk , generally, about pains you are trying to solve. Everything else is quite unnecessary. Did you know that even founder of Zapier had t…

I'm trying to understand your feedback. Perhaps I'm missing something.

The point of the big numbers in my post is not to look at them in absolute terms. But to look at the ratio A/B. And then apply it to a much smaller audience. Because that tells helps validate that your idea will meet your expectations (whatever they may be).

Re: How to validate your startup idea quickly

#14

Earlier quoted context omitted.

True, however, one can also just focus on the ideas expressed in the article separate from its author’s affiliation.

It's not that the author is affiliated with facebook. The point is that for most startups, you validate your ideas from your kitchen table, fighting to get a handful of visitors to visit your site. When facebook launches a product at blasts an infinite firehose of users at the product. So the facebook experience is utterly different to the startup experience and really its kind of absurd to be sitting in facebook adv…

From my experience, the FB brand will get you user entering the door. I agree that's an advantage.

But the FB brand does not get your app Product Market Fit.

Those people who entered the door because of the ads $ spent, leave and then don't come back.

Re: How to validate your startup idea quickly

#15

Earlier quoted context omitted.

It's not that the author is affiliated with facebook. The point is that for most startups, you validate your ideas from your kitchen table, fighting to get a handful of visitors to visit your site. When facebook launches a product at blasts an infinite firehose of users at the product. So the facebook experience is utterly different to the startup experience and really its kind of absurd to be sitting in facebook adv…

From my experience, the FB brand will get you user entering the door. I agree that's an advantage. But the FB brand does not get your app Product Market Fit. Those people who entered the door because of the ads $ spent, leave and then don't come back.

I just can't believe you're talking about Facebook like it's some restaurant franchise.

Never mind that your math doesn't even make sense. Even if only 1% of users retain after a year, 1% of 100m is 1m more than your 90% retention of 0 users.

Re: How to validate your startup idea quickly

#16

With all due respect, a Facebook person's thoughts on validating a startup idea are pretty much irrelevant. Whatever thing you are building at Facebook starts out with 10 hurricanes of wind behind it. Startups begin with all the wind of a baby blowing a raspberry.

> Whatever thing you are building at Facebook starts out with 10 hurricanes of wind behind it.

It's remarkable how often things still fail miserably despite hurricane-force winds behind them, as with Hobbi and Lasso.

Facebook got their ass royally kicked by Pinterest and TikTok.

July 2nd: "Facebook is shutting down TikTok clone Lasso and Pinterest rival Hobbi"

https://www.cnbc.com/2020/07/02/lasso-shut-down-facebook.htm...

Re: How to validate your startup idea quickly

#17
post #11

This is a neat idea, and there may be some enlightening bits of feedback, but it won't tell you what matters, and that is if people, in a specific audience will like the product. Sign ups and likes are very noisy singals. There's just nothing that can take the place of market validation, so the 'new standard' model of 'release early' is probably the best way. Sometimes it takes a while to find the right user base and…

I agree different levels of "skin in the game" mean different signal.

Simple link click is pretty lousy signal and I would ignore it.

I think email is okay. Phone number is probably better. Somebody putting their credit card is really good.

I didn't mention all of that for brevity. But you could device a point based grading system based on what signal you get.

Re: How to validate your startup idea quickly

#19
The last step where you manually do what the product is meant to do really works in 1% of products. Think of all the successful products today: Docusign, Snowflake, Wix, yeah.. not going to happen.

It’s 2020. All the low hanging fruit ideas are gone. Any meaningful product idea requires a bit more complexity in implementing it.

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