Haha. Way to try and ride on Facebook's branding.
Nokia Pure: Nokia's New Official Font
11–20 of 82 posts
Re: Nokia Pure: Nokia's New Official Font
#12I like it. It's clean, reads nicely at small sizes on a screen, and shows its Modernist heritage while going for a little more motion.
I wish I could use it on my web application (I think), but my quick scan doesn't show any licensing information.
Re: Nokia Pure: Nokia's New Official Font
#13Looks like Microsoft Segoe UI, which would make sense.
Re: Nokia Pure: Nokia's New Official Font
#14Erik Spiekermann isn't very happy about the new typeface. He did the original, and says this one is bland [1]. Though it is, the old face was shockingly dated and needed replacing [2].
Nokia Pure is a nice readable typeface, very appropriate for use on mobile devices, elegant in it's own way - but too bland. They should've saved some money and just said "Frutiger".
At least they aren't setting their logo in it.
[1] https://twitter.com/espiekermann/status/51173410415452160
Re: Nokia Pure: Nokia's New Official Font
#15This is awesome. With this new beautiful, strong font acting as a multiplier of the huge competitive advantage they got by opting for Windows Phone 7, both iPhone and Android are doomed.
Re: Nokia Pure: Nokia's New Official Font
#16I think one of Nokia's problems might be an ego that is too big.
Many companies have house typefaces, and, if you're going to do that, you might as well have the page that says you got Bruno Maag to do it. Really, when you get to the size of a company like Nokia, you're inevitably going to have an enormous marketing budget just for the boring stuff, like printing costs and designing the N+100th version of your N+100th product's N+5th slick. These are marketing dollars that are get…
> you're inevitably going to have an enormous marketing budget
If your products are actually good and/or desirable, you may discover that the marketing budget can be reduced and the surplus money be used to develop the next generation good and desirable products.
Re: Nokia Pure: Nokia's New Official Font
#17Chrome 9.0.597.83 beta for Linux does not do a very good job with the kerning on that page. Not sure if it's bad hinting or just poor rendering, though.
I noticed it too with Firefox 4//Win7.
Re: Nokia Pure: Nokia's New Official Font
#18It looks decent: modern and playful. I'm not typeface expert, but it seems like there are more implied vertical lines than I would expect.
Re: Nokia Pure: Nokia's New Official Font
#19I know there are others out there (Microsoft, Android, etc.) but I do not like corporate branded fonts. I'd much rather they choose a more creative name and open it up for much broader use.
Android fonts are open http://www.google.com/webfonts/family?family=Droid+Sans&...
Re: Nokia Pure: Nokia's New Official Font
#20Earlier quoted context omitted.
Many companies have house typefaces, and, if you're going to do that, you might as well have the page that says you got Bruno Maag to do it. Really, when you get to the size of a company like Nokia, you're inevitably going to have an enormous marketing budget just for the boring stuff, like printing costs and designing the N+100th version of your N+100th product's N+5th slick. These are marketing dollars that are get…
> you're inevitably going to have an enormous marketing budget If your products are actually good and/or desirable, you may discover that the marketing budget can be reduced and the surplus money be used to develop the next generation good and desirable products.
If your products are actually good and/or desirable...
What, so, e.g. Apple don't have large marketing budgets... or that they're wrong to invest in marketing?