11–13 of 13 posts
They’ll burn out in a year or two. Their business model isn’t sustainable for the caliber and quantity of content they’re producing.
Maybe, but unlike a lot of other types of startups the IP they are making here is content and it can live for decades (esp if it’s as good as you say)
I payed for it, not a huge fan so far. It's only usefull if you are a big fan of a particular celebrity. It's not usefull as learning material, as an exemple, the singing 'class' say to go search youtube to find the lessons you need instead of giving step instructions. They have very good marketing and they must spend a lot on advertising.
Most videos are basically expensive autobiographical documentaries that, as you mention, are compelling if you like the celebrity, but if the lean in to the real meat of the learning that they can offer, then a couple hundred a year pays for itself multiple times over
They’ll burn out in a year or two. Their business model isn’t sustainable for the caliber and quantity of content they’re producing.