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How Gorillaz could dominate a post-Covid world

reframing.substack.com

11–20 of 34 posts

Re: How Gorillaz could dominate a post-Covid world

#11

As a musician who came up with the touring model, I've been struggling with not being able to gig and connect with people. There's a real visceral phenomenon that happens when you play live. I think it's fair to say those days were waning even before COVID. I found the sentiment of this article comforting. It points to a way forward to make music and get some of that connection back. I don't know that there's any sub…

Nothing can replace the sound, sweat, booze and energy of live rock shows. I miss em dearly!

Re: How Gorillaz could dominate a post-Covid world

#12

Virtual concerts are becoming all the rage in MMORPGs, and other digital venues... https://kotaku.com/watch-hatsune-miku-perform-live-in-phanta...

I'm more impressed that somehow Hatsune Miku was doing live concerts? Unfortunately it doesn't look like she play Wales; they'd love her there.

Re: How Gorillaz could dominate a post-Covid world

#14
My band has been doing a completely virtual tour on twitch for the past two weeks. It seems like this platform was seemingly made for bands. The fact that we could generate a modest revenue stream for performing could potentially replace the money we would make from touring in the physical world. Very excited about the future potential of live, virtual platforms for music! We will continue streaming on a weekly basis after our "virtual tour" is complete, but we're stoked with the results we've had so far!

Re: How Gorillaz could dominate a post-Covid world

#15
I used to love these guys, however, recently they seem to be headed farther and farther away from both the sound of and the innovation present in their first two records.

I miss the trip hop, I miss the ‘edge’. It’s basically Damon Albarn’s synth pop at the moment. I feel like he should be releasing records such as ‘The Now Now’ under his own name. I’d still listen and I’d probably appreciate it more.

Re: How Gorillaz could dominate a post-Covid world

#16
I think you mean "Gorillaz type bands" or something. And even that...

Live shows will certainly be impacted, but to think that you need bands to become virtual characters is kind of extreme. The Beatles were purely a studio band for much of the time they dominated. That's nothing new.

Multitrack recording has been around forever, so recording your part at home isn't that big a deal, especially now that home equipment has gotten so affordable. (note that the winner of the grammy for best engineer last year, Finneas, did it on a few thousand dollars worth of equipment in his bedroom). So much music now is created on a computer more than on an instrument, so that's becoming a big factor. Even if you play it onto an electronic piano, you can tweak to your heart's content after the fact. (and you can play at slow speed, you can play right and left hand parts separately, you can loop, you can play in a different key and transpose, etc).

You sure don't have to go full Gorillaz to do any of this. They are an interesting extreme, but beyond that....

One of the big problems, though, is that many musicians have a lot of trouble making money off their recordings, especially with so many people just listening on YouTube etc. There isn't the incentive to buy a record as there was a few decades ago.

Re: How Gorillaz could dominate a post-Covid world

#17

I think you mean "Gorillaz type bands" or something. And even that... Live shows will certainly be impacted, but to think that you need bands to become virtual characters is kind of extreme. The Beatles were purely a studio band for much of the time they dominated. That's nothing new. Multitrack recording has been around forever, so recording your part at home isn't that big a deal, especially now that home equipment…

Great comment, just wanted to point out that musicians also get (tiny) royalty from their music on YouTube (when it’s uploaded officially or marked with the algorithm).

Re: How Gorillaz could dominate a post-Covid world

#19

I think you mean "Gorillaz type bands" or something. And even that... Live shows will certainly be impacted, but to think that you need bands to become virtual characters is kind of extreme. The Beatles were purely a studio band for much of the time they dominated. That's nothing new. Multitrack recording has been around forever, so recording your part at home isn't that big a deal, especially now that home equipment…

I think there is a bigger subset for "virtual idols" in Japan that have already existed. They have also automated the singing part (see the Vocaloid Hatsune Miku). And they already have had concerts where people attend. Also they have started making "virtual YouTuber" (Kizuna_AI). This would all go to the point of just starting to make an AR/VR type of experience rather quickly.

Re: How Gorillaz could dominate a post-Covid world

#20

I think you mean "Gorillaz type bands" or something. And even that... Live shows will certainly be impacted, but to think that you need bands to become virtual characters is kind of extreme. The Beatles were purely a studio band for much of the time they dominated. That's nothing new. Multitrack recording has been around forever, so recording your part at home isn't that big a deal, especially now that home equipment…

Gorrilaz has one of those rabid fanbases that tends to see everything musical through the lens of the band in question.
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