What's the equivalent of cold fusion in the marketing world?
Enterprise marketing automation.
Why Marketing Flywheels Work
11–20 of 66 posts
Re: Why Marketing Flywheels Work
#12I'm not here to criticize the content, just the to vent a frustration as a marketer: Why does this industry keep repacking/renaming concepts just to sound like something new... it's like many get value out of perceived progress, when in reality it's just something that has been done for years. This makes me want to step away from this discipline honestly. Instead of trying to compact knowledge to try to make actual l…
I think this is due to "generational" ideas?
Old hat learns a strategy that works calls it X -> next gen explores and find that Y works -> next gen adapts flow X and calls it Z out of ignorance/thought leadership/etc.
Re: Why Marketing Flywheels Work
#13I'm not here to criticize the content, just the to vent a frustration as a marketer: Why does this industry keep repacking/renaming concepts just to sound like something new... it's like many get value out of perceived progress, when in reality it's just something that has been done for years. This makes me want to step away from this discipline honestly. Instead of trying to compact knowledge to try to make actual l…
"Repacking/renaming concepts just to sound like something new..." maybe because it's marketing and that's what y'all do?
Re: Why Marketing Flywheels Work
#14I'm not here to criticize the content, just the to vent a frustration as a marketer: Why does this industry keep repacking/renaming concepts just to sound like something new... it's like many get value out of perceived progress, when in reality it's just something that has been done for years. This makes me want to step away from this discipline honestly. Instead of trying to compact knowledge to try to make actual l…
"Repacking/renaming concepts just to sound like something new..." maybe because it's marketing and that's what y'all do?
Well if you don't know what marketing is, I guess that any concept out of ignorance suits it, right?
The same as someone saying that a web developer just copy and pastes code, or that a graphic designer just make squiggles in illustrator, and the list goes on.
I recommend you start by here: https://en.wikipedia.org/wiki/Marketing
Re: Why Marketing Flywheels Work
#15I'm not here to criticize the content, just the to vent a frustration as a marketer: Why does this industry keep repacking/renaming concepts just to sound like something new... it's like many get value out of perceived progress, when in reality it's just something that has been done for years. This makes me want to step away from this discipline honestly. Instead of trying to compact knowledge to try to make actual l…
I think this is due to "generational" ideas? Old hat learns a strategy that works calls it X -> next gen explores and find that Y works -> next gen adapts flow X and calls it Z out of ignorance/thought leadership/etc.
But why some disciplines have a solid body of knowledge that's used as a foundation to build new things, yet this discipline is just wild cards after some point?
It's not like there's lack of records of knowledge.
Maybe it's like you said, out of ignorance/thought leadership/etc, I dare to add arrogance.
Re: Why Marketing Flywheels Work
#16What's the equivalent of cold fusion in the marketing world?
Cross channel attribution.
Re: Why Marketing Flywheels Work
#17The term “Marketing Flywheel” doesn’t really enlighten anyone, because that’s not how flywheels work. Flywheels are a store of energy, not an energy multiplier. In a true marketing flywheel, you’d only ever get out slightly less than you put in. By that definition, I have been involved in many marketing flywheels to date.
I believe the idea is that a flywheel maintains momentum and makes the rest of the process easier, as opposed to starting cold each time.
Re: Why Marketing Flywheels Work
#18Earlier quoted context omitted.
"Repacking/renaming concepts just to sound like something new..." maybe because it's marketing and that's what y'all do?
Well if you don't know what marketing is, I guess that any concept out of ignorance suits it, right? The same as someone saying that a web developer just copy and pastes code, or that a graphic designer just make squiggles in illustrator, and the list goes on. I recommend you start by here: https://en.wikipedia.org/wiki/Marketing
Not the previous poster but: I've tried picking up things a cut above random pop books about marketing and haven't found any depth there. If you have any links to somewhere I can actually do a deep dive on marketing, I'd appreciate it.
Re: Why Marketing Flywheels Work
#19I'm not here to criticize the content, just the to vent a frustration as a marketer: Why does this industry keep repacking/renaming concepts just to sound like something new... it's like many get value out of perceived progress, when in reality it's just something that has been done for years. This makes me want to step away from this discipline honestly. Instead of trying to compact knowledge to try to make actual l…
It didn't seem to me that the author is trying to coin a new phrase, or methodology, or specialty. They are just taking a known concept (flywheel) and explaining how they applied it at their company.
And that's useful. Knowing about a concept is one thing, and knowing how to apply it to your situation is another. Articles like this help with the latter.
Re: Why Marketing Flywheels Work
#20What's the equivalent of cold fusion in the marketing world?
Cross channel attribution.
Or simply "attribution."
I've simply stopped trying to set up multi-touch attribution for my clients because it always, always takes longer to configure than anyone expects, and by the end nobody fully trusts it anyway.