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37Signals' "Rework" in action

37signals.com

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Re: 37Signals' "Rework" in action

#11

Post by dmazin »

StavrosK wrote: post #5

I'm sorry, congratulations to the team and all, but did they actually release a timer app for $25? How did they manage to get people to buy it?

Let me illustrate how ridiculous your level of generalization is: Can you believe people pay $14 to see light projected onto a screen?

Re: 37Signals' "Rework" in action

#12

Post by thwarted »

frou_dh wrote: post #8
bad_user wrote: post #7

Earlier quoted context omitted.

$25 is not that much; the secret is in making customers believe it's worth it, i.e. good marketing. People pay a minimum of 1000 USD for an Apple laptop. I work on a 500 USD laptop from Asus, which I believe is just as good. But it's not as cool and people don't envy me :)

I say someone with no exposure to Apple marketing would still have a big smile on their face if sat down to use a MacBook Pro/Air.

Even if they type on the keyboard and the hard, sharp edge on the Pro digs into the wrists?

Re: 37Signals' "Rework" in action

#14

Post by inkaudio »

Apocryphon wrote: post #10

What book is more worth reading, "Rework" or "Getting Real"?

You should read both, "Getting Real" is more focus on starting the project and getting the project done, Rework has some of that but it's more about efficiently running your business and marketing it. These book and the one by http://www.softwarebyrob.com/ are the best business books for startups, after that just get to work on code and design.

Re: 37Signals' "Rework" in action

#15

Post by bad_user »

frou_dh wrote: post #8
bad_user wrote: post #7

Earlier quoted context omitted.

$25 is not that much; the secret is in making customers believe it's worth it, i.e. good marketing. People pay a minimum of 1000 USD for an Apple laptop. I work on a 500 USD laptop from Asus, which I believe is just as good. But it's not as cool and people don't envy me :)

I say someone with no exposure to Apple marketing would still have a big smile on their face if sat down to use a MacBook Pro/Air.

Packaging / look and feel, are also part of marketing a product. Apple gets it btw.
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