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Apple unveils biggest update to Logic since the launch of Logic Pro X

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Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#11

Post by p_l »

ueueshitashita wrote: post #8
earthnail wrote: post #4

Earlier quoted context omitted.

It’s great for their brand. Apple has always used musicians to brand itself as a creative brand. Musicians are way more visible as creatives than photographers. Becoming a rock star is a thing, becoming a rock star photographer is... uhm... yeah well no, not the same as a real rock star.

> Becoming a rock star is a thing Not really in 2020.

It's the perception. It might not be "rock" star anymore, but genericised "music superstar", yes.

Like many other things involved in this decision, it's the perception that matters, not facts.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#12

Post by neutronicus »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

Once the DJs start using Windows, they'll stop buying iPhones, and once the DJs stop buying iPhones, the people who go to clubs will stop buying iPhones, and once the people who go to clubs stop buying iPhones so will everyone else.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#14

Post by rosstex »

ueueshitashita wrote: post #8
earthnail wrote: post #4

Earlier quoted context omitted.

It’s great for their brand. Apple has always used musicians to brand itself as a creative brand. Musicians are way more visible as creatives than photographers. Becoming a rock star is a thing, becoming a rock star photographer is... uhm... yeah well no, not the same as a real rock star.

> Becoming a rock star is a thing Not really in 2020.

Yeah, it's all about that neo-soul, 90's R&B rebirth jazz fusion wave that we're blessed to be riding.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#15

Post by WalterSear »

whatok wrote: post #9
jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

It doesn't really make much sense from a $ perspective and really only serves as a lesser (and rapidly diminishing) halo effect for the rest of the brand. Logic is one of those programs that keeps people on Macs. I'm sure I don't need to explain this to a Logic owner but audio engineering and production was strictly a Mac-only affair in the past and that has rapidly changed over the past decade. Macs have gotten incr…

> I'm sure I don't need to explain this to a Logic owner but audio engineering and production was strictly a Mac-only affair in the past and that has rapidly changed over the past decade.

Strictly? Not at all. The crown was lost a lot earlier - around the time that digidesign started offering non-hardware versions, and for the same reasons.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#16

Post by crazygringo »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

To be more specific, and in response to your reply:

Together with Final Cut Pro, Apple wants to have Mac-only exclusive software that is aimed specifically at cool creative professionals to build up the image that trendy creatives use Macs (and you therefore have no choice but to use a Mac, otherwise you won't have the software you need).

Aperture couldn't really compete with Adobe's whole workflow (since Apple didn't have a full-fledged Photoshop competitor). But also, movies and music are "sexier" in a way.

AVID Pro Tools works on Windows so it doesn't do anything for Apple. The whole point is awesome software that works only on Macs.

The day that every single program creatives use runs as Windows as well as Macs, is the day it becomes a lot harder for a lot of people to justify buying a Mac. It's that simple.

(So it's certainly not about any profit from the software directly, and it's also not just a marketing "halo".)

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#17

Post by jasode »

crazygringo wrote: post #16
jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

To be more specific, and in response to your reply: Together with Final Cut Pro, Apple wants to have Mac-only exclusive software that is aimed specifically at cool creative professionals to build up the image that trendy creatives use Macs (and you therefore have no choice but to use a Mac, otherwise you won't have the software you need). Aperture couldn't really compete with Adobe's whole workflow (since Apple didn'…

>But yeah, AVID Pro Tools works on Windows so it doesn't do anything for Apple.

Before Apple bought it, Emagic's Logic ran on both Windows and Mac. After Apple acquired Logic, they immediately discontinued the Windows version. Can't Apple hypothetically run the same playbook and discontinue Pro Tools for Windows?

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#18

Post by nonsapreiche »

sarreph wrote: post #5

I am incredibly excited to see (from the release notes[0]) that they've finally added support for Novation Launchpad controllers. As much as I love Logic as my main DAW, a lack of Launchpad / Launchkey support meant I often had to lean on Ableton to do live "jams". Not sure how well Live Loops will stack up against the tried-and-tested Ableton Live, but it's a big step in the right direction. [0] - https://support.ap…

My novation lauchkey 49 works perfectly with logic 10.2 (control surfaces->setup->new->mackie design HUI and then select the input/output port to your lauchkey)

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#19

Post by kitotik »

Very cool that the Logic Remote apps can actually be used for triggering sounds and performance now with the Live Loops as opposed to only being useful for mixing / engineering.

I despise having computers in front of me when in the zone, but somehow iPads and iPhones don’t bother me. This allows setting up in a different room and going to town.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#20

Post by whatok »

WalterSear wrote: post #15
whatok wrote: post #9

Earlier quoted context omitted.

It doesn't really make much sense from a $ perspective and really only serves as a lesser (and rapidly diminishing) halo effect for the rest of the brand. Logic is one of those programs that keeps people on Macs. I'm sure I don't need to explain this to a Logic owner but audio engineering and production was strictly a Mac-only affair in the past and that has rapidly changed over the past decade. Macs have gotten incr…

> I'm sure I don't need to explain this to a Logic owner but audio engineering and production was strictly a Mac-only affair in the past and that has rapidly changed over the past decade. Strictly? Not at all. The crown was lost a lot earlier - around the time that digidesign started offering non-hardware versions, and for the same reasons.

Sure, probably a bit earlier but the vast majority of [i]real professionals[/i] were stuck with Macs. Pro Tools M-Powered for example had to have been a minuscule portion of overall Pro Tools market and people still used that on Macs. Not having a real desktop solution for a long period of time was the last nail for a good portion of users.
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