This is a stub root comment to collect comments about website formatting, which have been transferred hither.
Why not just have white text on a white background? No idea what's in the article
Reading mode to the rescue!
Pricing Your Product
11–20 of 82 posts
Re: Pricing Your Product
#12It's insightful to learn that in their guide on pricing Sequoia cites Phil Libin, then-CEO of Sequoia-backed Evernote, who was later kicked out exactly because the company struggled to find the right pricing model.
Re: Pricing Your Product
#13This is a stub root comment to collect comments about website formatting, which have been transferred hither.
Why not just have white text on a white background? No idea what's in the article
Only if you disable JavaScript it's white text on white background.
It's current trend to write CSS styles in JavaScript.
Re: Pricing Your Product
#14Re: Pricing Your Product
#15Re: Pricing Your Product
#16The article hits its stride at paragraph 14, where they talk about the importance of "value-based pricing" rather than "cost-based pricing."
My wake-up moment came in 2013 or so, when I was pricing the digital version of a long-ago print book I'd written. ("Merchants of Debt"). I knew that it kept finding a niche audience among investment bankers and people who want to be investment bankers.
E-book prices were dropping, and I wanted to get full value from my best customers without seeming out of step with the market. After all, most finance types can afford to be price-insensitive, but they still want to feel like they're getting good value. The solution was to create an unabridged edition for $9.99, and a condensed edition (about 40% of the content) for $3.99. Truth is, the condensed edition gets very few orders. But the fact that it exists makes it much easier for serious buyers to pay up for the full edition.
Knowing the customer's frame of mind -- which usually is quite nuanced -- is the key. Especially when, as the Sequoia folks point out, the marginal cost of another digital copy is always very close to zero.
Re: Pricing Your Product
#17It's insightful to learn that in their guide on pricing Sequoia cites Phil Libin, then-CEO of Sequoia-backed Evernote, who was later kicked out exactly because the company struggled to find the right pricing model.
Reminds me of seeing job posting's from Softbank for a "Valuation's Director" immediately after finmeme accounts trashed the WeWork S-1
Re: Pricing Your Product
#18This is a stub root comment to collect comments about website formatting, which have been transferred hither.
I found this to be quite readable. Nicely designed site!