When people ask why the stock market isn't in the dumps when it feels like the whole economy is stopped, this is why. Small business isn't on the S&P, and out of the businesses in it, a large percentage of the market value is concentrated on the tech giants who aren't getting nearly as affected by the current crisis as everyone else. If they don't actually benefit from it. Still super impressive results.
Effects were also only included in ~2-3 weeks of Q1 earnings.
Plus like Facebook, it's not all straight down. Tim Cook:
> “We’ve seen a further change in the last part of March and first part of April were very depressed and then we’ve seen a pick up relative to that period of time in the second half of April"
They also announced $50b more in buybacks. Apple is confident in a way that most businesses are not.