Live data from Hacker News

Shopify CTO: our platform is now handling Black Friday level traffic every day

twitter.com

11–20 of 131 posts

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#11
Shopify is majority GCP, minority AWS for its cloud infrastructure [0]. Curious how they are splitting workloads between these two clouds during this extended usage spike.

[0]https://www.digitalcommerce360.com/2018/03/29/shopify-picks-...

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#12
post #5

Really? What are people buying?

Good story here https://www.visualcapitalist.com/shoppers-buying-online-ecom... Food, workout items, entertainment. A lot of categories are through the roof!

I went to my local big box store maybe three weeks ago and the whole fitness section had been cleaned out. It seems like bikes are getting very popular (at least here in PNW) and I wouldn't be surprised if it's very hard to find a decent bike in 2 or 3 months. As we cycle through the seasons different items / categories are going to get unexpectedly popular. Nobody really knows how to keep themselves sane during August in a pandemic, but there's probably a product or product category that will help with that.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#13
I hold a pessimistic viewpoint because it's a lot more insightful to look at losses than it is gains.

With so much brick-and-mortar retail shut-down, retail has to happen somewhere, so it's going to happen online. Increases in product sales online could result in net declines for the product group when you factor in the loss of B&M sales.

I think the logical result here is pretty well-represented in how some public companies in this space's stocks prices are playing out. Distribution companies are likely to prosper because their competition has decreased substantially:

* Amazon is at an all-time high * Overstock has recovered their dip * Wayfair is recovering their dip * Chewy is at an all-time high

None of this means the manufacturers who these distributors are selling are doing well, though.

On the flip side, the product categories that are down substantially online are likely facing devastating loses. They already aren't selling in retail so if ecomm is it and they're down there, it's really bad.

Outside of distributors, I think the D2C ecomm space is a huge mixed bag but likely net negative for a few reasons:

1. A lot of DTC companies play in the product categories that are seeing lower online sales

2. Most DTC companies are positioned as being accessible, but still premium. There are cheaper alternatives people may be more inclined to go with, given the economic uncertainty.

Given that, layoffs at Away, Everlane, Third Love, Stitch Fix, Casper, etc. make sense, even if online sales as a whole are up. Some of them may even need to start paying attention to unit economics now! I'd guess a lot are scaling back advertising and trying to focus on lower-cost acquisition channels to keep a tighter grip on cash flow.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#14
post #5

Really? What are people buying?

Good story here https://www.visualcapitalist.com/shoppers-buying-online-ecom... Food, workout items, entertainment. A lot of categories are through the roof!

> workout items

I wonder if gyms will ever come back from this. Gold's announced yesterday they are permanently closing 30+ locations. Even when people go back out, gyms were never the cleanest places to start with. Some places will require masks for the near future, so how does that work at a gym? Now that I'm been forced to finish my home gym, I'll likely cancel my membership once things open again.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#16

traffic != sales The whole industry is experiencing a surge in online-window-shopping. Amazon is probably seeing a few blackfridays increase.

Do you have some data or know where I can find something? I'm genuinely curious.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#17
post #5

Really? What are people buying?

A local wood-fired pizza shop has a Shopify store up now. They deliver 4 packs of frozen pizzas and give all of the profits to their employees.

It's pretty impressive that a small business like that can have a functional site up in a few days.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#18
post #9

Same here. We have provide a warehouse management system specifically for e-commerce warehouses, as SaaS. We are (one of) the biggest player in the Netherlands, and since "social distancing" started here 4 weeks ago we see Black Friday 2019 levels of orders every day, for 4 weeks straight now. We have some customers that saw there orders come to a stop, even a few bankruptcies already. But almost all see a 30-40% big…

Same in France, most makeup brands are x2-x3, fashion is x1.5 to x6

In France there is no increase of unemployment, instead they are at home getting paid, I guess they have a lot of money to spend as they can't party or go the restaurant

It is actually quite visible here : https://contentsquare.com/covid-19-ecommerce-impact-data-hub...

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#19

Most of the items I have ordered from non-Aamazon small businesses during COVID-19 crisis is backed by Shopify platform. Their checkout form has a very unique layout so it is easy to tell without looking at the page source.

Is Shopify’s form the one that has awesome address autofill?

I love that because my street name is like 40 characters long, it doesn’t even fit in the legacy IT systems used by utilities.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#20
question as I've been looking at Shopify direct ship: Is it viable anymore? I mean sourcing from hundreds of suppliers listed on their Oberlo service all the while competing with thousands of others who are trying to sell the exact same products as well as the suppliers themselves selling it at much lower price (same price as their wholesale price) on Alibaba, etc.

Shopify material makes it sound like you can easily sell it for 4x the cost if you spend enough on marketing, etc. Has anyone here have experience setting up dropshipping on shopify recently and making a decent profit?

Post reply on HN