I've noticed the same thing with reedit and my site. I've had a blog post on evolution rank in google for evolution related searches because it got to the top of the atheism subreddit. The organic traffic trailed off pretty quickly though.
A Tweet's Effect on SEO Rankings - An Unexpected Case Study
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Re: A Tweet's Effect on SEO Rankings - An Unexpected Case Study
#12Interesting.. does Facebook provide the same linkjuice that Twitter seems to be providing?
Good question - I wonder what the default breakdown of public vs. private shares for FB users are and how SERPs are weighting FB shares vs. tweets/retweets. Does anyone know what percentage of content on FB gets indexed?
Re: A Tweet's Effect on SEO Rankings - An Unexpected Case Study
#13Earlier quoted context omitted.
Yeah I thought about QDF, and I sincerely hope you are correct. I could swear that things like links from HN are showing the same decay thing, though, just at a different speed. There have been a couple of sites that I started from scratch and only posted over here -- they showed the same kind of peak/falloff. Of course, it's not an either-or situation. Both could be true.
So far only a week has passed and we seem to have settled into the #12 spot. But it will be really interesting to see if the ranking sticks around. Sadly with this case study being dropped into our laps we weren't set up to run it as a test and only have "after effect" data to go off of.
I have done this before, to maintain and improve the ranking get a few backlinks that match the phrase you have already now on Google. I have launched about 15 websites this way and keep good rankings. Google sees the initial feedback from the social sites, lists your site, but it will keep falling if you don't get some matching backlinks pronto. If you type into Google cheap social marketing I have the first site, I used these techniques to get listed and rank the site. However, what I am offering is overly complex and I don't believe people understand the value of knowing Google's trigger points, when they notice the social attention, when other sites start taking the twitter/etc posts and adding them to "social conversation" websites, etc. All of this feeds back into your organic ranking as long as it is relevant.
Re: A Tweet's Effect on SEO Rankings - An Unexpected Case Study
#14Looking at their Analytics screenshot for that traffic, I see that "new visits" was just 5.42%, compared to a site average of 43.58%.
Given how unspecific the search term is, I can only assume that's because 94.58% of that traffic wasn't actually organic traffic, but was SEOmoz staff + people they talked to clicking on it.