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Under Armour dumped an app

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Re: Under Armour dumped an app

#11

Post by chatmasta »

sputknick wrote: post #3
adaisadais wrote: post #2

Under Armour still owns a lot of digital assets (1). I think this set back will help UA prepare for future successes. Bold Prediction: I think by 2035 neither Nike, Adidas, or Under Armour will be the dominant shoe brand. I believe we will have a new company which will change the game dynamically. A new Apple or Tesla of shoes. (1) https://www.google.com/amp/s/amp.businessinsider.com/under-a...

not a crazy prediction. My prediction: Amazon. I have a few pairs of their branded shoes. Simple, cheap, effective. People will eventually realize the newest neat-o feature in the latest shoes are not that big a deal.

So everyone will become a dad? Lol

If we see a new shoe company, it will be an athlete-run business that comes from someone like Lebron or Curry starting their own brand. But Nike / UA would never let that happen which is why they pay them millions of dollars in endorsements. And if it did happen, Nike would acquire the new company in short order.

Re: Under Armour dumped an app

#12

Post by tlbsofware »

passive wrote: post #9
SQueeeeeL wrote: post #4

What a disingenuous title, they're killing some small app, not MFP which is the one people commonly use

Yeah, I was worried there for a moment, because MFP is a pretty great app for tracking what you eat, among other things.

Same here, I was about to spend all weekend scrapping their data to rebuild it if they were just going to shut it off. It’s definitely the top calorie tracker out there right now

Re: Under Armour dumped an app

#13

Post by rebuilder »

sputknick wrote: post #3
adaisadais wrote: post #2

Under Armour still owns a lot of digital assets (1). I think this set back will help UA prepare for future successes. Bold Prediction: I think by 2035 neither Nike, Adidas, or Under Armour will be the dominant shoe brand. I believe we will have a new company which will change the game dynamically. A new Apple or Tesla of shoes. (1) https://www.google.com/amp/s/amp.businessinsider.com/under-a...

not a crazy prediction. My prediction: Amazon. I have a few pairs of their branded shoes. Simple, cheap, effective. People will eventually realize the newest neat-o feature in the latest shoes are not that big a deal.

This seems to me to be the exact opposite of how the shoe business works now.

Re: Under Armour dumped an app

#14

Post by kjakm »

I really don't understand why they can't just stop selling the hardware but continue supporting the app and introduce a way to move data from it to one of their other products. They're a big enough company they can shoulder the cost of this. In fact - it should be considered an investment in not losing future business. Failing to do it just shows disdain for their customers.

Re: Under Armour dumped an app

#15

Post by [deleted] »

sputknick wrote: post #3
adaisadais wrote: post #2

Under Armour still owns a lot of digital assets (1). I think this set back will help UA prepare for future successes. Bold Prediction: I think by 2035 neither Nike, Adidas, or Under Armour will be the dominant shoe brand. I believe we will have a new company which will change the game dynamically. A new Apple or Tesla of shoes. (1) https://www.google.com/amp/s/amp.businessinsider.com/under-a...

not a crazy prediction. My prediction: Amazon. I have a few pairs of their branded shoes. Simple, cheap, effective. People will eventually realize the newest neat-o feature in the latest shoes are not that big a deal.

[deleted]

Re: Under Armour dumped an app

#16

Post by tpetry »

adaisadais wrote: post #2

Under Armour still owns a lot of digital assets (1). I think this set back will help UA prepare for future successes. Bold Prediction: I think by 2035 neither Nike, Adidas, or Under Armour will be the dominant shoe brand. I believe we will have a new company which will change the game dynamically. A new Apple or Tesla of shoes. (1) https://www.google.com/amp/s/amp.businessinsider.com/under-a...

Depending on which market you look at its already the case. Good running shoes are not vought from any of these brands, soccer shoes is mainly adidas/nike and just for fashion there could be a new company every day. Its just branding.

Re: Under Armour dumped an app

#17

Post by unlinked_dll »

adaisadais wrote: post #2

Under Armour still owns a lot of digital assets (1). I think this set back will help UA prepare for future successes. Bold Prediction: I think by 2035 neither Nike, Adidas, or Under Armour will be the dominant shoe brand. I believe we will have a new company which will change the game dynamically. A new Apple or Tesla of shoes. (1) https://www.google.com/amp/s/amp.businessinsider.com/under-a...

More likely that Nike becomes the AB InBev of shoes and just acquires little brands that have any chance of growing big enough to be a threat

Re: Under Armour dumped an app

#18

Post by techwizrd »

tpetry wrote: post #16
adaisadais wrote: post #2

Under Armour still owns a lot of digital assets (1). I think this set back will help UA prepare for future successes. Bold Prediction: I think by 2035 neither Nike, Adidas, or Under Armour will be the dominant shoe brand. I believe we will have a new company which will change the game dynamically. A new Apple or Tesla of shoes. (1) https://www.google.com/amp/s/amp.businessinsider.com/under-a...

Depending on which market you look at its already the case. Good running shoes are not vought from any of these brands, soccer shoes is mainly adidas/nike and just for fashion there could be a new company every day. Its just branding.

I don't think this statement is true:

> Good running shoes are not vought from any of these brands

The Nike Vaporfly has made numerous headlines[0] for "technology doping" because runners are using it to win marathons. From the recent NYC marathon, Nike and Adidas dominated in comparison to other shoe brands[1]:

> Of the total 36 podium finishers, 25 were wearing Nike shoes

> Of the 12 winners, 8 were wearing Nike shoes

> Adidas comes second with 6 podium finishers and 2 winners

> Other brands are Brooks (2 podiums), Asics, Saucony and New Balance (1 podium each)

0: https://www.npr.org/2020/01/31/801580146/amid-nike-controver...

1: https://www.runningshoesguru.com/2018/11/shoes-of-the-winner...

Re: Under Armour dumped an app

#19

Post by _jal »

sputknick wrote: post #3
adaisadais wrote: post #2

Under Armour still owns a lot of digital assets (1). I think this set back will help UA prepare for future successes. Bold Prediction: I think by 2035 neither Nike, Adidas, or Under Armour will be the dominant shoe brand. I believe we will have a new company which will change the game dynamically. A new Apple or Tesla of shoes. (1) https://www.google.com/amp/s/amp.businessinsider.com/under-a...

not a crazy prediction. My prediction: Amazon. I have a few pairs of their branded shoes. Simple, cheap, effective. People will eventually realize the newest neat-o feature in the latest shoes are not that big a deal.

> People will eventually realize the newest neat-o feature in the latest shoes are not that big a deal.

Absolutely. Any day now, humans will lose their taste for novelty and fashion.

Invest in burlap!

Re: Under Armour dumped an app

#20

Post by dadarepublic »

Sneakerhead here. This is tangental but related. The core of Under Armor's problem is design. The market is simply not excited by UA's offerings. This cascades throughout their ecosystem - this app included.

UA sells shoes, no question. Just not to sneakerheads.

Think of it this way, I remember as web engineer, when engineers were installing Chrome on family members computers to get them off the built-in browser. Chrome was far better (at the time) and the core audience - engineers - helped Chrome ascend to the status as most widely used browser (https://gs.statcounter.com/browser-market-share).

Nike, Adidas, and recently New Balance have just consistently produced more exiting designs beyond the initial hype machine.

A simple look at the StockX resale market reflects that.

I'm not surprised this app failed. UA is a big brand and, no doubt this will not kill them. But they aren't an 'exiting' brand. Focus on the core product - that marketing that the core product design provides effects all their efforts - this app included.

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