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Apple: if we get you subscribers, we deserve a cut

arstechnica.com

11–20 of 74 posts

Re: Apple: if we get you subscribers, we deserve a cut

#12

So arrogant - "We get you subscribers"! How did they do that? They didn't create the ad, they didn't put it in the app, they did diddly-squat in fact. You (the app developer) did the work, take the risk, and now cannot even get paid properly - you have to essentially make iPhone your sole outlet, or charge 30% premium everywhere else.

They created the very ecosystem in which your app exists. I'd say that's a pretty important aspect of the whole app development model.

Re: Apple: if we get you subscribers, we deserve a cut

#13
post #8

"All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app." "Apple's announcement went on to emphasize that publishers are not limited to using the App Store for subscriptions; they're allowed to use their own websites to sell subs." So purchase can be made in Safa…

[deleted]

Re: Apple: if we get you subscribers, we deserve a cut

#14
post #8

"All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app." "Apple's announcement went on to emphasize that publishers are not limited to using the App Store for subscriptions; they're allowed to use their own websites to sell subs." So purchase can be made in Safa…

safari is not inside the app

Re: Apple: if we get you subscribers, we deserve a cut

#15

So arrogant - "We get you subscribers"! How did they do that? They didn't create the ad, they didn't put it in the app, they did diddly-squat in fact. You (the app developer) did the work, take the risk, and now cannot even get paid properly - you have to essentially make iPhone your sole outlet, or charge 30% premium everywhere else.

They created the very ecosystem in which your app exists. I'd say that's a pretty important aspect of the whole app development model.

First, this argument isn't over the share that's due for the purchase of the App itself.

Second, they may have created the ecosystem, but they also created and maintain the walls surrounding it. It sounds like Apple is trying to have their cake and eat it too.

Third, Apple is providing a repository, marketing, searchability, etc., for the app itself. They're not doing anything to "earn" the income from the content. I'll be the first to say that prices aren't based on the underlying cost of a product, but ethically this still seems like a racket.

Re: Apple: if we get you subscribers, we deserve a cut

#16
post #5

the only company that will kill apple is apple

Hyperbole, yes, but there's truth to it. Apple simply is in a position to make these demands right now; the test will be whether they scale back their demands once the market has matured to the point where they no longer have that leverage.

Re: Apple: if we get you subscribers, we deserve a cut

#17
post #8

"All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app." "Apple's announcement went on to emphasize that publishers are not limited to using the App Store for subscriptions; they're allowed to use their own websites to sell subs." So purchase can be made in Safa…

> Oh, and the subscriptions offered within iOS apps must be the same price or less as the company's other offerings

No. If Apple isn't forced into a climbdown, those vendors not making a >30% margin on digital subscriptions will either be forced to raise prices across the board or dump the iPhone app.

Re: Apple: if we get you subscribers, we deserve a cut

#18
post #6
post #3

Hmmm....and if my app gets someone to buy your iPad, what do I get?

You get heavy promotion. Look at how Angry Birds and all the other games did by being featured on "New and Noteworthy" or "Staff Picks" or "Top Grossing Apps". It's a two-way street; don't make it sound like Apple is taking advantage of your efforts.

That works for a hugely small subset of apps. Each (well written) app creates a lot of value for iOs, most of those won't get anything at all from Apple.

So again, why isn't the inverse true? If I'm building something that helps sell an iOs device, why shouldn't I get a cut?

Of course I shouldn't, but that's the problem in Apples logic here.

Re: Apple: if we get you subscribers, we deserve a cut

#19
(Disclaimer: I don't work for Apple or own any of their stock, just a happy dev in their ecosystem)

I completely agree with this model.

Apple's marketing muscle is HUGE. I'm perfectly OK with splitting one-time or recurring revenue with them if they help bring me customers.

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