Interesting read, and some of it rings true for me, but the article is a little bland. A parallel observation: In the "old days" of the internet, the shining new capability of connecting computers, sharing documents, web pages, software, messages, opinions, and, of course, pornography, the feeling of the day was one of betterment. The network would allow for up-turning out-dated businesses and processes of the past,…
I personally think "information wants to be free" (as in no money) is a major cause for why the Internet went so bad in so many ways. Since everything has to be free, the only possible business models are those that revolve around monetizing the user or are otherwise deceptive and indirect. This created and bootstrapped the whole surveillance capitalism and "adtech" industry. Instead of paying for information we have…
Note that any billing system is also necessarily a surveillance system - someone has to keep the billing information and know who their customers are. The fight is ongoing as to whether cryptocurrency might change this, but you have to accept that any system which allows very large scale money laundering is not going to be tolerated, which puts an upper limit on how successful that project is going to be.
And a billing system doesn't save you from adverts or selling customer information; US cable TV shows that.