It's worth clarifying that this is from 2014/15. The New York Times bought Wirecutter in 2016, and Lam isn't CEO any more. The site doesn't hide that it makes money from affiliate links: https://thewirecutter.com/about/ FWIW, the XDesk post mentions The Wirecutter's response to their initial post, but doesn't link to it. That response is here: https://thewirecutter.com/our-response-to-nextdesk/ They suggest the Wirec…
Wirecutter CEO Sells Top Reviews for Kickbacks (2014)
11–20 of 28 posts
Re: Wirecutter CEO Sells Top Reviews for Kickbacks (2014)
#12Re: Wirecutter CEO Sells Top Reviews for Kickbacks (2014)
#13It's worth clarifying that this is from 2014/15. The New York Times bought Wirecutter in 2016, and Lam isn't CEO any more. The site doesn't hide that it makes money from affiliate links: https://thewirecutter.com/about/ FWIW, the XDesk post mentions The Wirecutter's response to their initial post, but doesn't link to it. That response is here: https://thewirecutter.com/our-response-to-nextdesk/ They suggest the Wirec…
Re: Wirecutter CEO Sells Top Reviews for Kickbacks (2014)
#141. Man/most/all wirecutter links are relatively benign "affiliate" links, mostly to Amazon.
2. Wirecutter updates review, usually annually, and frequently selects a new #1.
3. Price is a key component of Wirecutter selections. They are not just picking "the best" but instead, "the best for most people".
Re: Wirecutter CEO Sells Top Reviews for Kickbacks (2014)
#15I highly recommend a Consumer Reports subscription. Yes, you have to pay for it, but that's the point, no conflict of interest.
Re: Wirecutter CEO Sells Top Reviews for Kickbacks (2014)
#16Re: Wirecutter CEO Sells Top Reviews for Kickbacks (2014)
#17It's worth clarifying that this is from 2014/15. The New York Times bought Wirecutter in 2016, and Lam isn't CEO any more. The site doesn't hide that it makes money from affiliate links: https://thewirecutter.com/about/ FWIW, the XDesk post mentions The Wirecutter's response to their initial post, but doesn't link to it. That response is here: https://thewirecutter.com/our-response-to-nextdesk/ They suggest the Wirec…
What confused me was the word kickback by the Wirecutter business team. If they'd said affiliate fee, which is what they really meant, then it would have fit perfectly with my model of what they do. That model is review products as best as they can and make money through affiliate fees.
I'd never thought through the edge cases of that affiliate model before since almost everything I look up on the WireCutter has an Amazon link. If the product they recommend is on Amazon, then getting the affiliate payment is straightforward. But if the product they end up recommending isn't on Amazon, then, yeah, I guess they have to approach the company about setting up an affiliate payment. The problem there though is that The Wirecutter has no leverage if they actually do practice editorial independence. If you were NextDesk, why would you say yes?
What bothers me is that NextDesk is using a PR pattern that I find predatory. It's preying on the fact that I wouldn't have time to think critically. So NextDesk has jumped on this word "kickback" which obscures that the actual accusation is not airtight. But because kickback sounds so bad, I'm inclined to believe NextDesk. In other words, I find that post manipulative and I don't like it.
The meat of the scandal though has two sides with a much less clear cut answer: A) On one hand, the NextDesk got downgraded. Possibly as punishment. B) On the other hand, as explained by The WireCutter, it was downgraded because of a new option that was half as much.
I tend to believe B because I find that The Wirecutter is consistently price sensitive. Overly so in my mind.
Re: Wirecutter CEO Sells Top Reviews for Kickbacks (2014)
#18Not defending them, but it seems like a lot of online websites have kickbacks. I mean hell, you can set up an amazon referral link for your youtube channel in like 2 seconds. The intensives of the review "industry" are fucked... it's not like movie reviewers make 10 cents if I see Star Wars
The fancier the production values are (splash animation, music, pro lighting), the more likely it is that I'll be hit with a "like and subscribe" ask, and a sponsor message. If by some chance the video doesn't have these, there will be an affiliate link on the bottom.
Re: Wirecutter CEO Sells Top Reviews for Kickbacks (2014)
#19I am Jack’s total lack of surprise.
Please don't post unsubstantive comments here.
It really is unsurprising to hear that a company that purports to give unbiased reviews is actually asking for kickbacks from manufacturers. That is the most obvious way for such a company to operate. Did anyone expect them not to act like that?
Re: Wirecutter CEO Sells Top Reviews for Kickbacks (2014)
#20I highly recommend a Consumer Reports subscription. Yes, you have to pay for it, but that's the point, no conflict of interest.
My only wish is that they'd focus more on reliability testing. I can evaluate for myself whether that new sedan handles nicely (or whatever). But it's wonderful to have somebody warn me the wheels are going to fall off after 70k miles...