Who clicks on ads when playing games? I wonder how many of these are accidental click (accidental touches on a phone are a lot easier than accidental mouse clicks). Does anyone have conversion data on clickthroughs from game ads?
My last startup had 181 mobile AdWords clicks, but none of them converted. Our AdWords guy hadn't even known our content network ads were being displayed on mobile devices. Given that our product was a niche B2B product that appealed to maybe 1 person in 100,000, I'm guessing that all these clicks were accidental. We had 20,764 impressions and 181 clicks, for a CTR of 0.87%, which is a lot of accidental clicks. The r…
I've also now seen hundreds of networks where I get 100% CTR (2-3 impressions, all leading to clicks) on what are obviously junk/spam sites. Each of these only cost me a couple quarters, but it quickly adds up.