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Schema.org v6.0

schema.org

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Re: Schema.org v6.0

#11

Post by tekkk »

I created an npm library for adding some basic Schema data (along with other data) for webpages and blogpages, but I have to admit it's quite a tangled mess to figure what properties you should and what are even important. It's nice that people at Schema.org try to figure out a way to describe every relation and attribute for a webpage, but I as a developer can only see an endless chore with little idea what actually benefits eg SEO ranking and what doesn't.

It would be nice if Google could shed some light what properties they consider the most useful and what can be used for special SERP widgets. One thing that I especially was mystified by were the Actions eg ViewActions or SearchActions. Are ViewActions just specifications for viewing the page in some app? And SearchActions for showing that you have search implemented, which might be shown in the SEO result as a search bar?

Re: Schema.org v6.0

#12

Post by Alir3z4 »

tekkk wrote: post #11

I created an npm library for adding some basic Schema data (along with other data) for webpages and blogpages, but I have to admit it's quite a tangled mess to figure what properties you should and what are even important. It's nice that people at Schema.org try to figure out a way to describe every relation and attribute for a webpage, but I as a developer can only see an endless chore with little idea what actually…

I've built a similar thing in Django.

The importance of SEO for search engines is always not known, we just guess what we should do to it more pleasant for search engines.

I guess, they never tell exactly what is important because of abusers and SEO spammers, otherwise a simple library could take care of it completely. We would see web frameworks to static site generators that get the most out of it automatically. That could be a really easier world to live in.

Re: Schema.org v6.0

#13

Post by mister_hn »

But is it there really anyone using schemas? Until know, I've seen almost no example of real usage in production services.

Can somebody point me to some real cases?

Re: Schema.org v6.0

#14

Post by SquareWheel »

mister_hn wrote: post #13

But is it there really anyone using schemas? Until know, I've seen almost no example of real usage in production services. Can somebody point me to some real cases?

Schema is very popular in structured data online. Search engines use it to parse business information, reviews, pricing data, etc.

Re: Schema.org v6.0

#15

Post by mindcrime »

mister_hn wrote: post #13

But is it there really anyone using schemas? Until know, I've seen almost no example of real usage in production services. Can somebody point me to some real cases?

But is it there really anyone using schemas?

According to this page[1], "Over 10 million sites use Schema.org to markup their web pages and email messages.".

Can somebody point me to some real cases?

See this Quora thread[2].

[1]: https://schema.org/

[2]: https://www.quora.com/Who-has-examples-of-websites-which-hav...

Re: Schema.org v6.0

#17

Post by mindcrime »

carlbarrdahl wrote: post #6

What if there was a kind of search engine with support for all these schemas? An open platform for interfacing with websites supporting this structued data. I know Google supports some of them (Product, Recipe, Article, etc...). This would support all of them as well as a way to push Actions (eg, OrderAction to order food from a restaurang) Websites would expose json+ld data instead of html and clients could decide h…

Not sure if it still works or not, but there used to be a search engine specifically for Semantic Web data at:

http://swoogle.umbc.edu/2006/

The site is still up, but I remember trying it a while back and getting a lot of errors, so not sure if it's in a usable state or not.

Re: Schema.org v6.0

#18

Post by fancy_pantser »

mister_hn wrote: post #13

But is it there really anyone using schemas? Until know, I've seen almost no example of real usage in production services. Can somebody point me to some real cases?

Sure. I wrote a Chrome extension that finds recipes on websites you visit and clones them into a big modal at the top of the page so you don't have to hunt them down (they're often buried on long, rambling blog posts). It operates by looking for some divs that common WP plugins and other off-the-shelf recipe site templates use but it has been surprisingly common for me to find itemtype set to "https://schema.org/Recipe" or similar, which makes the process incredibly straightforward.

If more sites adopted the schema properly, it would also be a breeze to convert units on ingredients, extract images and instructions for recipes, and so on. Right now it's on maybe 1/3 of recipe sites I investigate. Ironically, the bigger the company behind the recipe, the less likely they are to use the standard schema.

Extension: https://chrome.google.com/webstore/detail/recipe-filter/ahlc...

Re: Schema.org v6.0

#19

Post by untog »

mister_hn wrote: post #13

But is it there really anyone using schemas? Until know, I've seen almost no example of real usage in production services. Can somebody point me to some real cases?

Pretty much every news site does, otherwise it won't get ranked by Google News. Example:

https://search.google.com/structured-data/testing-tool#url=h...

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