I think "innovation" and "creativity" are mostly empty terms used for marketing purposes and to boost one's image / feed the ego.
Show me a "disruptive" business (google, facebook, etc) and I'll show you 10 that came before it.
This method of international idea arbitrage is about as good as it gets and it should get more attention.
Building something up from the ground is extremely difficult as it is a process of iterating through a massive amount of failure to reach that end goal of success. When you copy someone else's business you get to skip 99% of the work, the sweat, the agony, the sleepless nights, the iterations. Just copy, translate, and maybe change things a bit around. You might not know why this part is the way it is, but you can be sure it probably works out better this way.
It's actually incredibly smart.