My personal taste complaint with a lot of people who open a brewery... Everyone seems to think that more hops = better beer. There are so many other possible flavors and types to a beer than some type of IPA that is absolutely overloaded with hops. But that seems to be a very common type of thing to brew. When I open something and am assaulted with the aroma of hops, it's not appealing anymore. It was interesting 7-8…
This is a west coast phenomenon, I’ve found the Midwest and east coast to have a lot more variety. It feels in Seattle like beer bars have a “token” stout in the same way that they have a single house wine. Hops must be what sells though.
I'm increasingly suspicious that (typically) high relative ABV of high-IBU beers is a significant factor in influencing consumer choice, perhaps moreso than hops enthusiasts would like to admit.