Guys, come on . The bit about being a replacement for the iPhone was a joke. It's a toy. It's meant for nerding around with. It's not a production device. You probably shouldn't be depending on it to actually work more than 10% of the time. It's a model airplane. It flies, it's kindof neat, but it's pretty much totally pointless beyond being tons of fun.
"Don't be discouraged if what you produce initially is something other people dismiss as a toy. In fact, that's a good sign. That's probably why everyone else has been overlooking the idea. The first microcomputers were dismissed as toys. And the first planes, and the first cars. At this point, when someone comes to us with something that users like but that we could envision forum trolls dismissing as a toy, it make…
This is a kit for microcontroller enthusiasts. It is not meant as some sort of alternative to anything Apple or Android or Palm or Nokia, except jokingly and in the minds of people not actually reading that page closely.