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Product tips in a comic book format

growth.design

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Re: Product tips in a comic book format

#11

Post by briefcomment »

danbenoni wrote: post #5
briefcomment wrote: post #3

This looks like it could have promise. I like the presentation. The analysis seems shallow though. It feels like your thought process is, "I have some free time, let's open up this app and see what I enjoy or think is clever, or critique some places for improvement". I think I would enjoy it if you presented a wholly new alternative UI, instead of small changes here and there. Obviously, you would only post the new U…

Thanks for the comment. Very interesting points too! Indeed, we do go through a real-life use case, highlight the + and - and attach psy / UX / data insights along the way. Some companies actually reach out after the case studies to confirm the findings and hypothesis (some even confirmed winning variants or experiments in progress). It's an interesting exercise, although not meant to be an exact science as we don't…

I would emphasize whenever an analysis has been validated or commented on by the company itself. That elevates the veracity of your analysis from an "amateur blog" level to a "legitimate source for UI examples/successes" level. I think it makes sense to prioritize collecting feedback from those companies as well. Could make or break user engagement.

Re: Product tips in a comic book format

#13

Post by danbenoni »

briefcomment wrote: post #11
danbenoni wrote: post #5

Earlier quoted context omitted.

Thanks for the comment. Very interesting points too! Indeed, we do go through a real-life use case, highlight the + and - and attach psy / UX / data insights along the way. Some companies actually reach out after the case studies to confirm the findings and hypothesis (some even confirmed winning variants or experiments in progress). It's an interesting exercise, although not meant to be an exact science as we don't…

I would emphasize whenever an analysis has been validated or commented on by the company itself. That elevates the veracity of your analysis from an "amateur blog" level to a "legitimate source for UI examples/successes" level. I think it makes sense to prioritize collecting feedback from those companies as well. Could make or break user engagement.

Very good point. If you look at the Superhuman case study, their CEO went through the slides before the release and accepted to have "their stamp" in there. Other companies don't want that information public though, that's the only problem :-/.

Re: Product tips in a comic book format

#14

Post by whytaka »

Having just read the top article on AirBnB, the first tip I see is this:

> Oh, calling me by my first name!

> That's a good way to make Airbnb feel friendlier than other hotel booking apps.

Good GOD. Am I just too cynical or are people really fooled into committing rapport to a corporation based on such low-effort implementations?

If anything I like applications less when they pretend to have a soul. Give me a tool and I'll respect you more for getting the BS out of the way.

Re: Product tips in a comic book format

#15

Post by jsf01 »

whytaka wrote: post #14

Having just read the top article on AirBnB, the first tip I see is this: > Oh, calling me by my first name! > That's a good way to make Airbnb feel friendlier than other hotel booking apps. Good GOD. Am I just too cynical or are people really fooled into committing rapport to a corporation based on such low-effort implementations? If anything I like applications less when they pretend to have a soul. Give me a tool a…

I like seeing the name for a different reason. I’m often signed into someone else’s account—could be a family member’s or my girlfriend’s. Most services do a good job of making it clear which account you’re signed into, but seeing the first name associated with the account right away is always nice.

Re: Product tips in a comic book format

#16

Post by golemiprague »

It's easier to just read couple of lines of text than go through this, it feels like watching some long video explaining a very simple concept which could be reduced to one minute. Also comics is not that popular in many parts of the world and even where it is common many people are not into it and don't have the patience for it.

Re: Product tips in a comic book format

#18

Post by paggle »

jsf01 wrote: post #15
whytaka wrote: post #14

Having just read the top article on AirBnB, the first tip I see is this: > Oh, calling me by my first name! > That's a good way to make Airbnb feel friendlier than other hotel booking apps. Good GOD. Am I just too cynical or are people really fooled into committing rapport to a corporation based on such low-effort implementations? If anything I like applications less when they pretend to have a soul. Give me a tool a…

I like seeing the name for a different reason. I’m often signed into someone else’s account—could be a family member’s or my girlfriend’s. Most services do a good job of making it clear which account you’re signed into, but seeing the first name associated with the account right away is always nice.

Some things like Slack and Microsoft Office show your initials and full name (space permitting) which isn’t as irritatingly faux-familiar.
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