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PayPal to acquire shopping and rewards platform Honey for $4B

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Re: PayPal to acquire shopping and rewards platform Honey for $4B

#11

I'm more amazed people still use Paypal in today's society.

Venmo, owned by paypal, is very popular in the US. People use to split expenses among friends.

Importantly however, Venmo doesn't make money on peer to peer transactions that use bank accounts, which I'd imagine is what most people do as that's free.

Consequently, Venmo is not profitable.

https://www.cnbc.com/2019/04/24/venmo-has-40-million-users-p....

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#12
How does Honey make money, aside from the obvious data collection?

I know a few people who use it, and I've cautioned them in the past that I can't think of any savory business model that would make this profitable.

Is there one? Is it just tracking purchases for advertisers, or is there some other monetization strategy I'm missing? Their main site says they make commissions, but I don't know how to square that with the way consumers use it -- which is to find coupons from other sites.

Honey isn't like a credit card, is it? If I'm a retailer, I don't know why I'd pay a company money for them to scrape coupons from other sites -- and it's not like Honey is going to stop scraping coupons for my products if I don't pay them money, right?

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#15
post #2

Can someone with a better understanding of Honey's business explain why it's worth $4B?

Over 300 employees AND profitable. How many other startups have achieved that?

Sure but HOW does it make money?

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#16

Earlier quoted context omitted.

Venmo, owned by paypal, is very popular in the US. People use to split expenses among friends.

Importantly however, Venmo doesn't make money on peer to peer transactions that use bank accounts, which I'd imagine is what most people do as that's free. Consequently, Venmo is not profitable. https://www.cnbc.com/2019/04/24/venmo-has-40-million-users-p... .

Venmo transactions' data and the social network inferences you can make from them are probably pretty valuable on their own.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#17

How does Honey make money, aside from the obvious data collection? I know a few people who use it, and I've cautioned them in the past that I can't think of any savory business model that would make this profitable. Is there one? Is it just tracking purchases for advertisers, or is there some other monetization strategy I'm missing? Their main site says they make commissions, but I don't know how to square that with…

I think honey by itself probably doesn't make much if anything. Integrated with PayPal however has the potential to become a big earner in terms of fees and new customers.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#18

I'm more amazed people still use Paypal in today's society.

Venmo, owned by paypal, is very popular in the US. People use to split expenses among friends.

It's so odd, because Venmo is both newer than PayPal, yet limited in the same stupid ways PayPal is (multi-stage xfers), which Square Cash avoids entirely.

It's perplexing to me that Venmo ever caught on.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#20

How does Honey make money, aside from the obvious data collection? I know a few people who use it, and I've cautioned them in the past that I can't think of any savory business model that would make this profitable. Is there one? Is it just tracking purchases for advertisers, or is there some other monetization strategy I'm missing? Their main site says they make commissions, but I don't know how to square that with…

Generally these coupon sites all make money the exact same way - through affiliate programs that pay them some % of the purchase price for referring a customer to their site.

Honey shares the savings with the customer.

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