This is probably a better link: https://facebook.design/companybrand
If you have the trailing slash on there, it takes you to the root domain. https://facebook.design/companybrand should work
Designing the Facebook Company Brand
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Re: Designing the Facebook Company Brand
#12I'm not sure how well this will help differentiate the corporate entity with the Facebook service from a public perspective. Might have been more effective to rename the corporate entity like Alphabet did. Besides that, kind of boring and looks like it was thrown together in 5 minutes, lol.
Re: Designing the Facebook Company Brand
#13[deleted]
Re: Designing the Facebook Company Brand
#14[deleted]
Re: Designing the Facebook Company Brand
#15I'm all for this kind of FB branding on all of their apps. Will be easy to know what not to use. Google should do the same.
Re: Designing the Facebook Company Brand
#16The multi-coloured gradient example on the Instagram app seems a bit odd to me. Are they really going to change the colours of the company brand depending on the context of the product/brand it's being used with?
Yes: https://facebook.design/companybrand > Instead of the company owning a single color, we designed the brand to be responsive to its context and environment. This system allows the wordmark to take on the color of our individual brands, creating a clearer relationship between the company and the products we build.
> This system allows the wordmark to take on the color of our individual brands, creating a clearer relationship between the company and the products we build.
I think they're being disingenuous here (it's Facebook, so I guess that's expected). If their new brand takes on the colors of its environment, it sounds more like camouflage than "creating a clearer relationship."
If they really wanted to create a clearer relationship between their products, they should draw attention to their brand logo, and the highly-recognizable and visually jarring blue Facebook logo would do that far better than what they're proposing here.
Re: Designing the Facebook Company Brand
#17The "A" and the "K" are fascinating. Almost imperceptibly bent, they round and soften what would otherwise be quite an authoritative logo. The "B" also has a belly. The whole thing is definitely meant to look a little friendly and approachable.
Re: Designing the Facebook Company Brand
#18The multi-coloured gradient example on the Instagram app seems a bit odd to me. Are they really going to change the colours of the company brand depending on the context of the product/brand it's being used with?
Yes: https://facebook.design/companybrand > Instead of the company owning a single color, we designed the brand to be responsive to its context and environment. This system allows the wordmark to take on the color of our individual brands, creating a clearer relationship between the company and the products we build.
Isn't this against most brand consistency standards? I've seen so many branding guidelines be very strict about changing colors/backgrounds.
Re: Designing the Facebook Company Brand
#19Well this is a mistake, not from a design perpective but from a brand one.
Re: Designing the Facebook Company Brand
#20I’m all for more explicit disclosure of Facebook’s involvement in Instagram and WhatsApp, but aesthetically…I’m not sure I like it. What was wrong with the original logo and the “Facebook blue”?