Launch HN: Mutiny (YC S18) – Website Personalization for B2B Companies

Post by loganfrederick » Thu, Oct 24, 2019, 6:08 PM UTC

jalehr wrote: post #9

loganfrederick wrote: post #5

I'm curious for jalehr/Mutiny's take on this dilemma (without giving away their secret sauce): Many B2B companies drive the majority of their growth from other sales channels beyond the marketing website. And traffic can sometimes be low on the marketing site, especially through any multi-click funnel, that running effective tests can take a long time. Has Mutiny seen these cases (marketing site not having enough tra…

It's definitely something we see, and it's what makes a/b testing really tough in b2b. Personalization tends to have significantly higher lifts than a/b testing since you can speak directly to an audience. Since statistical significance is a function of lift and conversion volume, you can get to results much faster if you run experiments with higher expected lifts. We also have an outbound personalization feature tha…

Post by mindcrime » Thu, Oct 24, 2019, 6:09 PM UTC

Post by jalehr » Thu, Oct 24, 2019, 6:17 PM UTC

mindcrime wrote: post #13

Mutiny, huh? Inspired by Halt & Catch Fire, by any chance? :-)

Post by mindcrime » Thu, Oct 24, 2019, 6:26 PM UTC

jalehr wrote: post #15

mindcrime wrote: post #13

Mutiny, huh? Inspired by Halt & Catch Fire, by any chance? :-)

haha no, but we get that a lot. Great show! We picked the name for the implied spirit of change and rebellion. B2B has changed a lot over the past 5 years and the tech stack has not kept up to enable good marketing without constant dependency on engineering. It's time for better software that empowers every great growth marketer to build an awesome user experience and grow their company.

Post by jalehr » Thu, Oct 24, 2019, 6:56 PM UTC

xenophon wrote: post #18

Congrats on the launch! I'm working on an ecommerce product targeting enterprise customers; does Mutiny work with sites built on Shopify?