Email marketing regulations around the world • Hacker News Board

Re: Email marketing regulations around the world

#11

Post by United857 » Fri, Oct 18, 2019, 5:23 PM UTC

jermaustin1 wrote: post #8

United857 wrote: post #7

I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of. To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.

What about notification of an actual account level feature like: "We now support instant transfers between you, and your family/friends!"? Would you still consider that a marketing email or a notification?

It's marketing to me. It's fine if you communicate it via your website or app when I log in. But do not send me email, SMS or push notifications about these things if I don't want it, those should be reserved for "action required" things.

Re: Email marketing regulations around the world

#12

Post by reustle » Fri, Oct 18, 2019, 5:37 PM UTC

paulie_a wrote: post #9

You can basically do what ever you want want with minimal if any repisal It takes 7 business days to get removed. My ass. It's an instant transaction or the company is incredibly incompetent.

The only reasonable explanation for this I've seen is that some of these companies are sending 10s or 100s of thousands of marketing emails, so they use large queuing systems. Sometimes these batch jobs are queued up and fired off some time in advance. 7 days give them a window to cover this queue length.

Sure they could add a 'blacklist' check on the send action level, though.

Re: Email marketing regulations around the world

#13

Post by techntoke » Fri, Oct 18, 2019, 5:38 PM UTC

If only USPS had similar regulations, but instead they are proud to sell your information to companies for spam mail.

Re: Email marketing regulations around the world

#14

Post by jonathanbull » Fri, Oct 18, 2019, 5:43 PM UTC

ceejayoz wrote: post #5

Shouldn't this mention the CCPA? And the EU more broadly than just Germany and the UK?

As far as I know CCPA isn't enforced until 2020, but yes, it eventually should. We'll also try and cover more EU countries soon. Pull requests welcome in the meantime.

Re: Email marketing regulations around the world

#15

Post by treebornfrog » Fri, Oct 18, 2019, 5:43 PM UTC

United857 wrote: post #7

I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of. To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.

Couldn't agree with you more.

I get marketing SMS with pictures from my network provider about the new iPhone etc.

Its terrible.

Re: Email marketing regulations around the world

#16

Post by Geee » Fri, Oct 18, 2019, 5:48 PM UTC

In B2B the rules are bit different at least with GDPR. Direct sales / marketing via email is possible without any consent or previous relationship. It has to be targeted to the right person in the company (the person who makes decisions about buying whatever you're selling).

Re: Email marketing regulations around the world

#17

Post by qrbLPHiKpiux » Fri, Oct 18, 2019, 5:50 PM UTC

treebornfrog wrote: post #15

United857 wrote: post #7

I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of. To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.

Couldn't agree with you more. I get marketing SMS with pictures from my network provider about the new iPhone etc. Its terrible.

I gave up and accept this as the normal standard. I just delete it and move on. Also gave up on “inbox 0.” That’s an unattainable goal. Better luck putting my self on the moon.

Re: Email marketing regulations around the world

#18

Post by jonathanbull » Fri, Oct 18, 2019, 5:51 PM UTC

paulie_a wrote: post #9

You can basically do what ever you want want with minimal if any repisal It takes 7 business days to get removed. My ass. It's an instant transaction or the company is incredibly incompetent.

Relevant: https://twitter.com/Joe8Bit/status/1156312965265707013

Re: Email marketing regulations around the world

#19

Post by brightbeige » Fri, Oct 18, 2019, 6:21 PM UTC

jonathanbull wrote: post #18

paulie_a wrote: post #9

You can basically do what ever you want want with minimal if any repisal It takes 7 business days to get removed. My ass. It's an instant transaction or the company is incredibly incompetent.

Relevant: https://twitter.com/Joe8Bit/status/1156312965265707013

the back-end to end all back-ends

Re: Email marketing regulations around the world

#20

Post by singron » Fri, Oct 18, 2019, 6:54 PM UTC

I was reading CAN-SPAM and I came across the definition of "electronic mail message" in 15 USC § 7702(6)

> The term “electronic mail message” means a message sent to a unique electronic mail address.

Note that it doesn't specify anything about SMTP or any specific email protocols besides the address. I wonder if messaging systems that use email addresses as identifiers might unintentionally be subject? E.g. Ads shown through Facebook custom audiences with email address lists.