I found his answer fascinating to the question on what employees can do to improve the current negative perception of the company. He didn't list any concrete actions the company is making or make suggestions on what the employees can do at work, but answered it by essentially telling them to talk up how much they like their job to friends/family:
"And I think it’s tough to break down these perceptions and build trust until you get to a place where people know that you have their best interests at heart. So that’s one thing that you all will be well-suited to do as ambassadors, if you choose to be, having spent time here, as I think you know the heart of this place at this point. And you don’t know every single technical project, but you have a sense of what we care about and what people here think about and what the conversations are on a day-to-day basis. And in the conversations that I have, even with some of our biggest critics, I just find that sitting down and talking to people and having them know that you care about the problems and acknowledge that there are issues and that you’re working through them ... I think it just makes a big difference."
The problem is that if somebody has a negative perception of your company already, this exact type of response sounds disingenuous.