More interesting, in more general contexts multiplication is
not commutative.
For example, if we apply the same pair of 3-dimensional rotations in opposite orders, we generally get different results.
Scaling and planar rotation (in combination, a.k.a. “complex numbers”) are conveniently among the types of commutative multiplication.
> multiplication is really just addition
This is a misleading summary. That multiplication of integers per se can be re-expressed as addition (or if you like, as counting) depends on the basic parts involved being very simple and uniform. The basic multiplication table for integers is just
× | -1 0 1
–––––––––––––
-1 | 1 0 -1
0 | 0 0 0
1 | -1 0 1
Since every other integer is just some sum of these basic parts, and multiplication distributes over addition, that covers it. To multiply two integers, first break each one down into some sum of a collection of –1, 0, and 1, then look up each partial product in the basic multiplication table above, and finally sum up all of the results. This process boils down to counting. Since the basic integer multiplication table is commutative, so is integer multiplication in general.
But other kinds of numbers have richer structure based on a richer multiplication table of basic elements.