Facebook Dating

Dating makes money, Tinder is successful, so Facebook are leaving money on the table... or worse, letting someone else take the money from the table... if they don't do dating.

Of course, the pool of potential people you can date is "those on Facebook", so that's hilarious and compounds existing problems with echo chambers.

Date your friends! :D On a more serious note though, why not? If their mission is to help connect people and this helps connect people that otherwise had trouble dating and this does so in a meaningful way then sounds good to me. Privacy is always a concern no matter what the app/site/technology.

It doesn't seem to do anything that a normal "Dating" app does. It's just a private friends list. You can already like and message people you have a crush on, without this. Who is this for?

"Secret Crush lets you match with people you already know on Facebook and/or Instagram."

Because what people have been clamoring for is to know which of their friends like them more than is mutual, so they can feel weird.

"You can choose to see other people who are using Facebook Dating that fit your preferences within the groups you are part of and the events you have attended or will be attending."

'Oh look, this person at this upcoming event is looking for a date! I'll go hit on them in person without messaging them.'

That is exactly why, FB is private. IG is cool and public, lots of people don't cross the two and tinder is in with the younger crowd. They are betting on this helping FB rather than driving the feature. FB knows that anything they make will be used by millions so at this point they are playing a different, longer game to try to drive general social impression. They know they are the default for a lot of things. Facebook's primary concerns and biggest fears are towards the impression of the company, privacy and 'cool' factor with the young crowd.

"Secret Crush Lists"

Yeah that doesn't sound like something that'll end up on Pastebin.