> her fans urged her to show her face and remove her filter but she refused, instead apparently saying: "I can't show my face until I receive gifts worth 100,000 yuan ($11,950). After all, I'm a good-looking host." Followers began to send her donations with the largest reported to be 40,000 yuan ($5,813, £4,780) during the session. > The story has been incredibly popular across Chinese social networks with more than…
Good documentary on this comes from 'Peoples Republic of Desire'. Live-streaming is considerably more mainstream, advanced, and in many cases an actual industry in itself now, outside of the west: https://www.youtube.com/watch?v=WWdg8d18Tfs
I remember reading a while back about some controversy that some of the female live-streamers were being reported to the IRS for unreported income, with the IRS sending audit notices to them.