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I don’t see any mention in this article of what seems like the most obvious way to split up Google, separating their search and ad businesses. (Edit to add: although maybe the effect would end up being similar, if API users serve their own ads but without access to Google’s ad infrastructure.) That obviously wouldn’t be a simple job, of course, and maybe there are some interesting reasons why it wouldn’t work well.
Outlaw ad tracking in some way.
I don’t see any mention in this article of what seems like the most obvious way to split up Google, separating their search and ad businesses. (Edit to add: although maybe the effect would end up being similar, if API users serve their own ads but without access to Google’s ad infrastructure.) That obviously wouldn’t be a simple job, of course, and maybe there are some interesting reasons why it wouldn’t work well.
I don’t see any mention in this article of what seems like the most obvious way to split up Google, separating their search and ad businesses. (Edit to add: although maybe the effect would end up being similar, if API users serve their own ads but without access to Google’s ad infrastructure.) That obviously wouldn’t be a simple job, of course, and maybe there are some interesting reasons why it wouldn’t work well.
Same results different entities. Outlaw ad tracking in some way.
I don’t want to break Google’s monopoly on search. Google’s search is fantastic. It’s their advertising business knowing too much about me I care about.
The author's proposal, making Google's index publicly accessible, would leave Google search intact. Google's algorithm would presumably remain proprietary.
For people who like Google today, nothing would change. For people for whom Google falls short, there would be new options. Looks like a clear win-win for consumers.
If DuckDuckGo can change their stupid name they will gain market share overnight.
Many just call them duck or ddg now. They bought duck.com
https://www.theverge.com/2018/12/12/18137369/duckduckgo-duck...
I don’t want to break Google’s monopoly on search. Google’s search is fantastic. It’s their advertising business knowing too much about me I care about.
I don’t see any mention in this article of what seems like the most obvious way to split up Google, separating their search and ad businesses. (Edit to add: although maybe the effect would end up being similar, if API users serve their own ads but without access to Google’s ad infrastructure.) That obviously wouldn’t be a simple job, of course, and maybe there are some interesting reasons why it wouldn’t work well.
Given the complexity of (a) Google's search and ad integrations and (b) the adtech landscape as a whole, this would be difficult to do legislatively. That leaves settlement with the DoJ, a costly and time-consuming path.
The author's suggestion is not exclusive against a break-up of Google. Its moderation and basis in precedent, however, make it something multiple agencies--not just the DoJ--could implement. Including Congress.
If you want to enforce anti-trust actions against google's app store policies, I'm all for that. But forcing them to give away property is insane.