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20 points in 58 minutes looks like it gets you on the top of HN, so as far as content marketing strategies "get your friends to upvote your HN submission" doesn't seem half bad.
You can keep trying to hack Google all you want, and you can definitely be successful for short periods of time if you invest enough time and money. But there's also the difficult but straight forward way out -- write content that people want to read. Digital Ocean, Cloudflare, and others have adopted this strategy with great success. Writing good quality content takes time, good copywriters, subject experts, editors…
You can keep trying to hack Google all you want, and you can definitely be successful for short periods of time if you invest enough time and money. But there's also the difficult but straight forward way out -- write content that people want to read. Digital Ocean, Cloudflare, and others have adopted this strategy with great success. Writing good quality content takes time, good copywriters, subject experts, editors…
You can keep trying to hack Google all you want, and you can definitely be successful for short periods of time if you invest enough time and money. But there's also the difficult but straight forward way out -- write content that people want to read. Digital Ocean, Cloudflare, and others have adopted this strategy with great success. Writing good quality content takes time, good copywriters, subject experts, editors…
To be fair, that’s essentially what this article is saying, particularly the parts about Google now being able to track engagement and thus using that signal to boost results rather than just backlinks or domain rank.
20 points in 58 minutes looks like it gets you on the top of HN, so as far as content marketing strategies "get your friends to upvote your HN submission" doesn't seem half bad.
HN has a lot of anti-voting ring protection, so I doubt it would have stayed in #2 for long if this were the case.
I hope google catches onto the fact that, as a user, I don't want a bunch a dwell time when I'm looking for a recipe. Right now the winning strategy seems to be to write really long stories, forcing the user to search in the article endlessly before giving the recipes
I wonder if this will be Google’s downfall one day. Some AI enabled competitor will come up with a search engine that delivers exactly what you’re looking for instead of the most engaging content.
For nutrition, there's a ton of really bad clow quality half true content that ranks really well in Google because people spend time and engage with that content
Not just in nutrition - in pretty much everything pertaining things common to all humans - health, cooking, childbirth, etc., the search results are dominated by information-free garbage that wastes a lot of time for people seeking information.
Earlier quoted context omitted.
HN has a lot of anti-voting ring protection, so I doubt it would have stayed in #2 for long if this were the case.
There’s been some talk about this in other threads, but I’m still confused how it could tell the difference between a voting ring and a legitimately popular article without having many false positives.