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Websites using SSAI (server side ad injection)

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11–20 of 75 posts

Re: Websites using SSAI (server side ad injection)

#11

Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…

are ads only sold cpc these days? no cpm ads?

Re: Websites using SSAI (server side ad injection)

#12
post #3

This has been talked about as an obvious evolution for the Ads Network for quite a while. Do anyone with knowledge in this area , know why is taking so long for Adsense/ Criteo come up with a solution like this?

The ad network needs to trust the website to not only deliver the ads reliably but also to report back correct data (impressions, clicks, etc). We are talking about quite a lot of money here.

Re: Websites using SSAI (server side ad injection)

#13
post #3

This has been talked about as an obvious evolution for the Ads Network for quite a while. Do anyone with knowledge in this area , know why is taking so long for Adsense/ Criteo come up with a solution like this?

The way I understand it, SSAI is a video solution because you don't have to worry about impression (you have the view count), just the click so it can be done server side. Google has their own SSAI solution they call DAI. Criteo doesn't do it mainly because they have low video inventory. Correct me if I'm wrong.

Re: Websites using SSAI (server side ad injection)

#14

Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…

> We are going full circle--that is, back to the beginning--of ad technology.

I guess they will end serving ads and "content" from the same site, but this site will be controlled directly by the advertisers, not by the publishers.

Re: Websites using SSAI (server side ad injection)

#15
I get the distinct impression, in the war of ads vs. consumer, that some people will not be satisfied until they've submarined advertising all the way down to sponsored content and we have to go way out of our way to notice that the Try Guys are always drinking Coca-Cola or something.

Re: Websites using SSAI (server side ad injection)

#16

Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…

are ads only sold cpc these days? no cpm ads?

CPM ads still out there, for brand awareness. But you'll be paying for ads that no one clicks. So most advertisers go for CPC.

Re: Websites using SSAI (server side ad injection)

#17

Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…

>Otherwise, obviously, the server could just maliciously record impressions/clicks.

I'd imagine that advertisers would just bake it into the cost of the impression like they do today for click fraud. In fact, I think this type of fraud is much preferable to click fraud.

Re: Websites using SSAI (server side ad injection)

#18

Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…

It's entirely possible to stitch a targeted advertisement into a video file. This happens.

Re: Websites using SSAI (server side ad injection)

#19

Before anyone thinks this is a Eureka anti-ad-blocking technology: Clearly you still need client-side javascript, distributed by the mediator, to ensure that the impression is actually delivered and the click is actually registered. Otherwise, obviously, the server could just maliciously record impressions/clicks. Then, logically, if uBlock Origin doesn't remove the ad, but does successfully remove the mediator's scr…

Honestly, I'd be happy with that - the biggest problem with ads today is that they're a major source of tracking and malware.

Re: Websites using SSAI (server side ad injection)

#20

I get the distinct impression, in the war of ads vs. consumer, that some people will not be satisfied until they've submarined advertising all the way down to sponsored content and we have to go way out of our way to notice that the Try Guys are always drinking Coca-Cola or something.

Once a revolution starts, it doesn't stop until it eats itself.
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