Smart move. Whole Foods has a limited appeal. It's not just price - sometimes people want to buy Cheetos or pizza rolls that don't taste like cardboard. Slightly related thought: Why not design a store which allows instant fulfillment from a wide selection of goods while taking up less ground level space? I could see an Amazon/Walmart/etc store where you reserve the shelf space for presentation, but the goods are act…
Introducing yet another generic grocery chain to the already saturated, age-old red ocean market doesn't seem reasonable unless they're trying to create walk-up warehouses for online grocery delivery.