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How to DIY a Product Launch Video with No Experience, and for Free

clearfounder.com

11–20 of 52 posts

Re: How to DIY a Product Launch Video with No Experience, and for Free

#12
post #4

Do you really need a video ? I think a clean and clear website is much better, and much faster to process by the potential consumer (it might depend on the target audience though).

This. Great copy and clean UI for the website does a real good job of explaining the product. I personally, dislike watching videos to understand the product, until unless maybe if it is a physical product.

It is said that if people can't understand your product right away, you're doing it wrong. But Slack is very successful and yet people just understand what it is after watching a video of it

Re: How to DIY a Product Launch Video with No Experience, and for Free

#16
post #9

Very cool and I think the product and landing page are gorgeous! One bit of feedback on the vid is I think it could be better timed to the music - the text zooms should be on the beat breaks.

This! It's more work during editing but worth it. You've got a good uplifting soundtrack, to transfer the vibe to your video you need to match its beat. Add zoom as mentioned elsewhere and you've got yourself a professional video!

Re: How to DIY a Product Launch Video with No Experience, and for Free

#17
post #14

Great effort. > The bad news is, I don't know of the equivalents of these for Windows, so all I can simply say for this article is you'll need a macOS device to follow along. Does anyone have suggestions for Windows-supporting alternatives?

Really suprises me that a company would go out of their way to make software for Apple products exclusively.

No B2B, customers are likely pre-college grads, and the pool of customers are tiny.

Anyone like to hypothesize why a company would be exclusive to Apple?

Re: How to DIY a Product Launch Video with No Experience, and for Free

#18
post #14

Great effort. > The bad news is, I don't know of the equivalents of these for Windows, so all I can simply say for this article is you'll need a macOS device to follow along. Does anyone have suggestions for Windows-supporting alternatives?

On Linux I guess you'd use Audacity for audio-editing, OBS for capturing on-screen video and, if you feel adventurous enough, Blender for the video-editing.

Oh wait, those are all open source project and ported from Windows to Linux. You lucky Windows-user ;)

https://obsproject.com/ https://www.audacityteam.org/ https://www.blender.org/

Re: How to DIY a Product Launch Video with No Experience, and for Free

#19
post #14

Great effort. > The bad news is, I don't know of the equivalents of these for Windows, so all I can simply say for this article is you'll need a macOS device to follow along. Does anyone have suggestions for Windows-supporting alternatives?

Really suprises me that a company would go out of their way to make software for Apple products exclusively. No B2B, customers are likely pre-college grads, and the pool of customers are tiny. Anyone like to hypothesize why a company would be exclusive to Apple?

It's a cult, you simply don't ask such questions.

Re: How to DIY a Product Launch Video with No Experience, and for Free

#20
post #4

Do you really need a video ? I think a clean and clear website is much better, and much faster to process by the potential consumer (it might depend on the target audience though).

Depends on the target audience for sure. I think most people in software are with you—“just give me text, dammit!”—but I’m my experience selling B2C software, a solid videos drives way more sales than text+photos (ballpark of maybe 20% on a landing page).
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