I watched the movie last night and it was good for what it is. I wonder if Netflix wanted to jump start something they genuinely thought was good but was being buried by all the other things they are offering. Maybe they thought the ends justify the means if their costumers are entertained.
Netflix using fake Twitter accounts to promote new movie
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Re: Netflix using fake Twitter accounts to promote new movie
#12Are we at the point just reading a tweet and believing it immediately? What if those accounts are created intentionally to create such tweet?
Re: Netflix using fake Twitter accounts to promote new movie
#13I guess they're thinking the ends justify the memes.
Re: Netflix using fake Twitter accounts to promote new movie
#14I guess they're thinking the ends justify the memes.
Oy.
Re: Netflix using fake Twitter accounts to promote new movie
#15Wow, not surprising to me. I noticed an explosion of Birdbox memes on social media yesterday. I hadn't heard of the movie and did some research. Mediocre reviews and the plot seemed like ordinary horror/thriller. Still, these memes were popping up everywhere. No way this was organic.
Well. This is marketing.
Re: Netflix using fake Twitter accounts to promote new movie
#16"Suspiciously low tweet/follower count" seems like an awfully low bar to set for claiming that it's a bunch of bot accounts. Not everyone spends their life making posts on social media.
That's why they used a ratio instead of pure volume numbers. Why are so many people following these accounts that don't even tweet?
the point is that using ratios to determine engagement doesn't mean that an account is fake or a bot, or that the followers are fake or bought.
people mistakenly believe even influencers have bot or bought followers, just because their engagement is low
its just a poor metric to make a conclusion, and you'll have to accept that nobody knows anything
Re: Netflix using fake Twitter accounts to promote new movie
#17Almost zero data here. Zero investigation or reference material. Almost no editorial. Only an arbitrary clickbait accusation. But it says "Netflix" so HN FP here we come. This is Obama "invading" West Texas and declaring martial law to take over a Walmart all over again.
Re: Netflix using fake Twitter accounts to promote new movie
#18I watched the movie last night and it was good for what it is. I wonder if Netflix wanted to jump start something they genuinely thought was good but was being buried by all the other things they are offering. Maybe they thought the ends justify the means if their costumers are entertained.
The movie drives me crazy, because they had an amazing premise and set up a meaningful metaphor, and then totally just dumped it.
I think at the beginning the doctor literally says "ignoring your problems won't make them go away", it's extremely on-the-nose, and the bulk of the film is about trust and teamwork and that seems like it's going somewhere, and then you get to the end, and it like... nothing. Nothing is learned. Nothing changes.
The doctor even comes back at the end and you go "oh boy here comes the moral when we learn what this movie really was about" and she's all like "yay now we can be blind to our problems together" roll credits. There was so much opportunity in the premise and it's totally squandered.
Re: Netflix using fake Twitter accounts to promote new movie
#19I watched the movie last night and it was good for what it is. I wonder if Netflix wanted to jump start something they genuinely thought was good but was being buried by all the other things they are offering. Maybe they thought the ends justify the means if their costumers are entertained.
Netflix doesn‘t have anything they „think is good“. All they have is shows tailored to fit very specific audiences.
No heart behind it.
Re: Netflix using fake Twitter accounts to promote new movie
#20Almost zero data here. Zero investigation or reference material. Almost no editorial. Only an arbitrary clickbait accusation. But it says "Netflix" so HN FP here we come. This is Obama "invading" West Texas and declaring martial law to take over a Walmart all over again.
... and now we're all talking about Bird Box. Thanks "hollywood babylon" for the meta-advertisement.