I work in genomics. My lab, many of my friends and acquaintances work in genomics or had to dabble with it for at least one of their projects. You would think we would all be fascinated by this stuff, getting to know your own DNA and everything. Yet I don't know a single person who would even consider using 23andMe's service. To me this is all an elaborate scam. Why on earth would you pay them to give them your data…
To add to this, though genetic information may be protected against defining a pre-existing medical condition for insurance purposes today, there's zero guarantee that that law protecting you will still exist in the future, or extend to your descendants (which can be assumed to carry roughly half of your genetic material).
Once you've given this data away without any guarantee that it'll be destroyed at the end (if such a thing is even possible), you can't take it back, and you could potentially be screwing over those who didn't make that choice.