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Stagnant is not a fair way to describe selling 46.8 million iPhones.
If previous sales were about the same numbers, it's a perfectly fair way. Impressive, amazing numbers maybe, but still stagnant, if they didn't improve over the last ones.
Stagnant sales with a much more expensive smartphone, i don‘t think anybody wouldn‘t live to have the same „problem“.
Stagnant sales with a much more expensive smartphone, i don‘t think anybody wouldn‘t live to have the same „problem“.
Service revenues would get boosted by lower prices if units sold increase.
Cook is doing a fine balance of prices, sales, services. Very successful so far. Yet I'm afraid the only way is down from here.
Earlier quoted context omitted.
If previous sales were about the same numbers, it's a perfectly fair way. Impressive, amazing numbers maybe, but still stagnant, if they didn't improve over the last ones.
Stagnant has a very negative meaning attached to it. The author could have used words like "constant" (neural) or "steady" (positive). He chose to use "stagnant" and deserves to be called for it.
The average sales priced for an iPhone increased nearly 30% from $618 to $793. Services now account for 16% of revenue. Apple is gradually shifting from a device maker to an ecosystem company that consumers pay a premium initial fee to enter and pay an additional recurring free to use.
Stagnant is not a fair way to describe selling 46.8 million iPhones.
Stagnant implies it's not growing, not that it's not selling.
That said they must surely decline, the number of people who are going to continue to drop 1k+ on the new iPhone every few years is going to be limited by the resale value of last years phone, a market which (anecodtally) appears is droping precipitously.
Stagnant sales with a much more expensive smartphone, i don‘t think anybody wouldn‘t live to have the same „problem“.
Many analysts thought higher average selling prices were possible because of demand inelasticity at the forerunner iPhone. Service revenues would get boosted by lower prices if units sold increase. Cook is doing a fine balance of prices, sales, services. Very successful so far. Yet I'm afraid the only way is down from here.
So isn't the next step a "cheaper" iphone ? (or a better second hand market 'certified by' Apple)