Earlier quoted context omitted.
I think you might want to disambiguate a bit. When people say NI, they are almost always referring to National Instruments, not Native Instruments. Especially considering that both deal in virtual filter implementations.
In audio circles, NI has always been Native first. If I search for "NI Native" in google there is not a single mention of National Instruments in the first page.
Always been native instruments in my area. especially simple when commenting on a link from the native instruments website