This is just my personal observation with no data but AFAICT Kit Kat is *mostly" for tourists here in Japan. If there's an obsession it seems to me it's tourists buying them. I could be wrong but I've never personally seen Japanese people buying them (of course they must, just saying that I haven't noticed). I just walked over to 3 convenience stores that have a large candy selections. The 7/11 had no Kit Kats out of…
Spending 50% of my time in an investment office in Japan - at least one secretary I know loves Kit Kat and Reese’s
When I was in Japan I think I came back with 7 different flavours of KitKat. And they all (but one or so) tasted really good. It's too bad they aren't available elsewhere. Another type of Candy where the Japanese get creative with flavours are Pocky sticks. There's always a flavour you didn't try yet.
I have been pleasantly surprised with Japanese takes on American desserts and pastries. They tone down the sugar and elevate the texture and flavor imho.
This is just my personal observation with no data but AFAICT Kit Kat is *mostly" for tourists here in Japan. If there's an obsession it seems to me it's tourists buying them. I could be wrong but I've never personally seen Japanese people buying them (of course they must, just saying that I haven't noticed). I just walked over to 3 convenience stores that have a large candy selections. The 7/11 had no Kit Kats out of…
Same. Lived in Japan, rarely saw anyone outside of tourists buying them. Combinis and grocery stores hardly ever feature them (unless those stores get tourist traffic).
This is just my personal observation with no data but AFAICT Kit Kat is *mostly" for tourists here in Japan. If there's an obsession it seems to me it's tourists buying them. I could be wrong but I've never personally seen Japanese people buying them (of course they must, just saying that I haven't noticed). I just walked over to 3 convenience stores that have a large candy selections. The 7/11 had no Kit Kats out of…
Same observation here, before my first trip I expected Kit Kat to be huge there
If you enjoy reading about this kind of phenomenon, TV Tropes has a whole article on things that have developed huge cult followings in export markets but are considered rather pedestrian in the home market. It's titled "Germans Love David Hasselhoff".